The Police brand unveils its new campaign, highlighting its spring-summer 2025 eyewear collection with a prestigious ambassador: Zac Efron. Acclaimed actor and producer, he brilliantly embodies the very essence of this iconic brand from the De Rigo Group.

In a unique campaign, <a href="https://www.instagram.com/zacefron" target="_blank" rel="noopener">Zac Efron</a> uses his acting talent to enhance the world of Police . Through a series of powerful and intimate shots, captured by renowned photographer <a href="https://www.instagram.com/brianbowensmith/?hl=fr" target="_blank" rel="noopener">Brian Bowen Smith</a> , the artist reveals a new masculinity, freer and freed from traditional stereotypes . Far from conventions, these artistic portraits offer a modern and nuanced vision of masculine charisma. Boldness, a key value of Police , is expressed in each of the visuals. Both refined and full of character, this spring-summer 2025 collection embodies the spirit of an evolving masculinity, carried by a Zac Efron at the top of his art.

Zac Efron, an exceptional career

Zac Efron has become a global star thanks to the Emmy Award-winning cult classic High School Musical and has established himself as one of Hollywood's most sought-after talents. He has made his mark with memorable roles in films such as Hairspray (2007), 17 Again (2009), The Greatest Showman (2017) and A Family Affair (2024). Most recently, he starred in the critically acclaimed The Iron Claw, directed by Sean Durkin. In recognition of his remarkable career, he was honored with a star on the Hollywood Walk of Fame in 2024. Beyond film, Zac Efron is also involved in projects that are close to his heart. In 2020, he produced and hosted the Netflix documentary series Down to Earth , exploring sustainable lifestyles around the world. This project is a testament to his commitment to the environment and his quest for authenticity, values that are perfectly in line with the DNA of Police .

Between style, audacity and modernity

Since its inception, Police has established itself as a global symbol of style and self-affirmation. Zac Efron joins a prestigious line of ambassadors who have embodied the contemporary man according to the brand, including Bruce Willis, George Clooney, Antonio Banderas, David Beckham , Neymar Jr. and Lewis Hamilton. &ldquo;We are thrilled to partner with Zac Efron, an exceptional and ever-evolving talent who perfectly represents the Police&rsquo;s style and identity,&rdquo; said Barbara De Rigo, Chief Marketing Officer of De Rigo. &ldquo;This partnership reflects the fusion of the artist&rsquo;s charisma and personality with the Police&rsquo;s strong and distinctive identity.&rdquo; The actor, for his part, says he is honored by this collaboration: "I have always loved the Police brand, and it was a real pleasure to work with them. I especially enjoyed meeting the whole team during this experience. They are an incredibly talented group of people. I think we have created some truly exceptional content &mdash; I can't wait to see what the audience thinks!" With this campaign, Police reaffirms its commitment to bold and timeless fashion, worn by personalities who embody a new vision of masculinity: free, modern and authentic.

<a href="https://policelifestyle.com/fr-fr" target="_blank" rel="noopener">policelifestyle.com</a> <a href="https://www.instagram.com/policelifestyle/" target="_blank" rel="noopener">@policelifestyle</a>

Zac Efron, new icon of the Police campaign

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