Bottega Veneta, the Italian luxury house renowned for its exceptional craftsmanship and minimalist aesthetic, recently announced an exciting new collaboration.

South Korean singer IN, a member of the K-Pop group <a href="https://www.instagram.com/realstraykids" target="_blank" rel="noopener">Stray Kids</a> , becomes the latest ambassador of Maison <a href="https://www.lofficielibiza.com/hommes/bottega-veneta-lorenzi-milano-collaboration-travel-essentials" target="_blank" rel="noopener">Bottega Veneta</a> . An encounter between two distinct worlds, but deeply marked by excellence and innovation.

IN: a young talent with many facets

Born in Busan in 2001, Yang Jeong-in , better known by his stage name <a href="https://www.instagram.com/i.2.n.8" target="_blank" rel="noopener">IN</a> , is one of the most promising artists in the Korean music scene. A member of the group Stray Kids , formed under the umbrella of JYP Entertainment, IN debuted in 2018 with the EP I am NOT , marking the beginning of a meteoric rise. The group quickly made a splash, becoming one of the most influential groups in K-Pop . They notably became the first artists in the history of the Billboard 200 to rank number 1 with their first six albums. As the &quot;maknae&quot; (youngest member) of the group, IN stood out for his unique vocal abilities and magnetic stage presence. These qualities allowed him to shine as a solo act as well, with tracks like Hug Me and HALLUCINATION , which he co-wrote and co-composed. Through these tracks, he proved his ability to evolve as a well-rounded artist, while continuing to push the boundaries of his art.

The alliance of craftsmanship and personal expression

It is this same quest for perfection and innovation that brings IN closer to Bottega Veneta , a house that makes a point of honor to promote craftsmanship in its purest form. Designer Matthieu Blazy, former artistic director of the house, has succeeded in establishing a vision where fashion becomes a form of personal expression and a constant search for authenticity. This is exactly what IN seems to share, who does not hide his admiration for the brand and his commitment to craftsmanship. In a statement, the singer expressed his excitement: &quot;I am honored to join Bottega Veneta as a brand ambassador. As someone who is passionate about fashion and understands the dedication it takes to master an art, I am inspired by Bottega Veneta&#39;s incredible craftsmanship and spirit of self-expression. Having the opportunity to represent the house and share its vision means the world to me.&quot;

Milan Fashion Week: a first notable appearance

The partnership came to fruition last September, when IN made his first appearance at Milan Fashion Week to attend the Bottega Veneta Spring/Summer 2025 show . It was a landmark moment, as he sat alongside the likes of A$AP Rocky and Kendall Jenner , underscoring his growing status in the fashion world. His impeccable looks and effortless elegance drew attention, reinforcing the idea that fashion and music, when they meet, can create powerful synergies.

IN ’s arrival at Bottega Veneta marks a turning point in the way major luxury brands partner with talents from the global music scene. The South Korean artist, with his unique style and commitment to pushing the boundaries of creativity, perfectly embodies the spirit of the house. His passion for fashion and respect for craftsmanship are an ideal match for Bottega Veneta ’s values, and this new collaboration promises to shine a spotlight on innovative and inspiring creative projects. Ultimately, the union between IN and Bottega Veneta is not limited to a simple brand and ambassador relationship. It symbolizes a dialogue between two art forms — music and fashion — that, through their very essence, seek to reinvent themselves and offer a pure and authentic form of expression . The future looks bright for this collaboration, which will undoubtedly continue to captivate music and fashion fans around the world.

<a href="https://www.bottegaveneta.com/fr-fr" target="_blank" rel="noopener">bottegaveneta.com</a>

Stray Kids' I.N., the new face of Bottega Veneta

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