CorpCore the BOSS Spring Summer 2024 fashion show
BOSS Unveils the Autumn Winter 2023 Collection at Milan Fashion Week, Setting the Perfect Futuristic Ambiance. The Fashion Show Features Special Guests: Naomi Campbell, Demi Lovato, Arón Piper, and Matteo Berrettini.
The spaces of the Allianz Mico Congress Center in Milan are transformed for one night into the BOSS Techtopia, a location inhabited by automatons, artificial intelligence, HarmoniTech spaces, plants, augmented realities, brainstorm rooms and futuristic atmospheres. In this hyper-developed scenario to the point of seeming utopian or a parallel universe, the BOSS men's and women's autumn winter 2023-24 fashion show is contextualised .
And in this collision between the real world and the technological one, the South Korean actor, model and singer, as well as brand ambassador of the brand, Lee Minho opened the show and then sat down as a spectator. The impression of the collection christened with the name "CorpCore" is to renew the men's and women's office wardrobe with a contemporary touch.
« The BOSS autumn winter 2023-24 collection is an evolution of the sartorial heritage of our brand» he explains in the press note Marco Falcioni, SVP of Creative Direction at HUGO BOSS. “I enjoyed the creative challenge of taking traditional executive office attire and modifying it to make it the new, iconic BOSS.” With formula see-now-buy-now the BOSS women's and men's autumn winter 2023-24 collection presents itself with a minimalist and effortless mold. The silhouettes are made up of work suits, sweaters with deep necklines, important outerwear, suits, satin and draped dresses, leather jackets and shirts with removable sleeves.
THE CELEBRITIES IN THE CAST OF THE SHOW AND THE SPECIAL GUESTS
BOSS also reconfirms the stellar cast. Also on the catwalk alongside the house's models were Gigi Hadid, Jay Alvarrez, Paulo André de Oliveira, Ezra Frech, Ryan Garcia, Ashley Graham, Aleksander Kilde, Jutta Leerdam, Noah Lyles, Yusra Mardini, Matthew Noszka, Luke Rockhold, and Pedro Scooby as well as ambassadors Anthony Joshua, Alica Schmidt, and Khaby Lame.
If they didn't march, they were seated in the first row as special guests of the event. Among the many also Naomi Campbell, Suki Waterhouse, Burna Boy, Ariana DeBose, Colman Domingo, Ester Expósito, Simu Liu, Demi Lovato, Sonam Kapoor, Lee Minho, Arón Piper, Zhang Yuqi, and Zhang Binbin. Furthermore, in the front row the athletes Victor Cruz and Jonathan Kuminga, the brand ambassadors Matteo Berrettini accompanied by Melissa Satta.
