The Seventeen singer embodies the new face of Boss, combining style and global influence.
David Beckham turns up the heat in BOSS ONE Bodywear underwear.
Presented at the Palazzo del Senato in Milan under the theme "Out of Office", the brand's spring-summer 2025 show breaks with the formal codes of its usual wardrobe.
Since the launch of the #BeYourOwnBOSS campaign, the brand has been calling for a life guided by style and confidence. For the autumn/winter 2024 season, the label is calling on select muses to convey this message.
