Debí Tirar Más Fotos is one of the most listened to albums of the moment, confirming once again the overwhelming success of Bad Bunny. After Jeremy Allen White, Justin Bieber, Jeremy Pope and, of course, Mark Wahlberg, it is the Puerto Rican icon&#39;s turn to star in the new Calvin Klein underwear campaign.

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After solidifying his global superstar status with his triumphant 2024 "Most Wanted Tour" &mdash; which sold out North America and grossed over $211 million &mdash; <a href="https://www.lofficielibiza.com/hommes/met-gala-2024-bad-bunny-fashion-red-carpet-maison-margiela" target="_blank" rel="noopener">Bad Bunny</a> starred in the documentary Bad Bunny &amp; Reggaeton , an in-depth look at the genre's history and cultural impact. He continues to dominate the charts in 2025 with the album You must take more photos . Today he was presented as the face of the new spring campaign for <a href="https://www.lofficielibiza.com/fashion/calvin-klein-underwear-campaigns-history" target="_blank" rel="noopener">Calvin Klein</a> Underwear , immortalized by Mario Sorrenti .
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Bad Bunny in the new Calvin Klein campaign (Mario Sorrenti/Courtesy of Calvin Klein)

The multi-platinum and three-time Grammy winner makes his debut for the brand in the Icon Cotton Stretch line, an update to Calvin Klein 's classic underwear. The images feature Bad Bunny in a no-frills, no-nonsense way, allowing his presence to shine. The Icon Cotton Stretch line introduces technical innovations over previous styles, including a seamless Infinity Band, a contoured support pocket and shape-holding construction. The collection includes boxers and briefs, aiming to combine functionality with style.

Bad Bunny Is Infinite | Calvin Klein Spring 2025

The campaign video, accompanied by her song &quot;EoO&quot; , becomes a global launch pad for her community too, which is celebrated through sounds that recall its tradition in her latest album. «I truly believe that the best way to have an impact is to be genuine, authentic and the best version of yourself: that&#39;s exactly what my latest album is about».

“I’ve been working on this project for a long time and to see it finally come together has been gratifying,” Bad Bunny said. “I’m happy to be a part of this campaign, and to be able to shoot it in Puerto Rico has added a personal value .” He also said in an interview with GQ that he had “a whole routine focused on my body and getting in the best shape for this campaign.”

Bad Bunny , born Benito Antonio Martínez Ocasio in 1994 in Vega Baja, Puerto Rico, is one of the most relevant artists on the contemporary music scene. With a style that intertwines reggaeton, Latin trap and urban sounds , he has helped redefine the boundaries of Latin music, bringing it to a global resonance.

Bad Bunny stars in Calvin Klein's new Spring Summer 2025 campaign

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