Born in 2015, the Whitney Bag celebrates a decade of style with an exclusive anniversary edition.

Ten years ago, in 2015, an object was born that would become a silent manifesto of contemporary elegance. The Whitney Bag, the result of a rare dialogue between fashion and architecture, was created under the aegis of <a href="https://www.lofficiel.com/industry-trends/une-escapade-mediterraneenne-avec-ashley-park-et-weekend-max-mara" target="_blank" rel="noopener">Max Mara</a> and the prestigious Renzo Piano Building Workshop. Designed to accompany the opening of the new Whitney Museum of American Art in Manhattan's Meatpacking District, the bag was directly inspired by the museum's architecture&mdash;striated, structured, sculptural&mdash;and carried with it the promise of a design as enduring as it was remarkable.
From its inception, the Whitney Bag was more than just an accessory: it was a celebration of Italian craftsmanship, a tribute to precise gestures, intelligent lines, and the harmony between aesthetics and function. Launched in a limited edition, it instantly conquered the wardrobes of women who don't choose between beauty and utility, but embrace both with confidence and style.

Ten years later, the Whitney Bag has lost none of its splendour. Better yet, it's back, enhanced by time, crowned with its iconic status. To mark this anniversary, <a href="https://www.lofficiel.com/art/20-ans-d-audace-au-feminin-le-max-mara-art-prize-for-women-s-expose-a-florence" target="_blank" rel="noopener">Max Mara</a> is renewing its alliance with the Whitney Museum in a whirlwind of global celebrations, kicking off in April in Milan at the Salone del Mobile, where the flagship store's windows on Corso Vittorio Emanuele are transformed into a vibrant tribute. There, past and present collide in a play of shapes and colours, somewhere between dream and reality, where the bag is exhibited in giant or miniature versions, bathed in metaphysical influences and surrealist accents.
The anniversary edition, strictly limited to 125 pieces, revisits the iconic aluminium model from 2015. This leather with metallic reflections evokes the facade of the New York museum, while a bright red nappa lining adds a touch of surprise, a burst of passion. Engraved with the signature "Designed by Renzo Piano Building Workshop" , each piece bears the imprint of its prestigious origin.

But the anniversary doesn&#39;t stop there. In May, the windows of <a href="https://www.lofficiel.com/fashion-week/max-mara-propose-une-collection-elegante-entre-litterature-tradition-et-modernite" target="_blank" rel="noopener">Max Mara</a> &#39;s flagship stores around the world—from Rome to Tokyo, from Paris to Shanghai—will also light up to celebrate the icon. Exclusive events will punctuate this global tour, culminating on May 20 in New York with the highly anticipated Whitney Gala: a night of celebration, creation, and recognition for this bag that has transcended fashion trends without ever losing its aura. A reflection of Italian genius and a testament to the alliance between fashion and architecture, the Whitney Bag is entering posterity. Already part of the collections of the Musée des Arts Décoratifs in Paris and the Fashion Institute of Technology in New York, it is a fragment of culture, a mobile work of art, an accomplice of everyday life that never forgets to be extraordinary. Thirteen new shades—from soft pink to lichen green, from gold to ocean blue—and six sizes, including a new five-ribbed design, enrich this new chapter in its history. The Whitney Bag thus asserts its multifaceted identity, capable of transforming without ever betraying its essence. Ten years on, and still with the same quiet power. The Whitney Bag continues to write its story, in complicity with those who wear it.

<a href="https://fr.maxmara.com/" target="_blank" rel="noopener">maxmara.com</a>

The Whitney Bag Celebrates Its 10th Anniversary

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