Furry Fashionistas: 5 Winter 2023 Fashion Ads Featuring Stylish Dogs

Advertising is a very important part of the brand marketing strategy, which can not only enhance the brand image, but also bring sales to the product. Therefore, major well-known brands spend heavily every season to hire the best creative teams, A-list celebrities or supermodels to endorse advertisements. However, in the winter of 2023, what appears in major fashion advertisements are not fashion darlings, but cute animals.

Animals are one of the most difficult elements for photographers to photograph, and the results are unpredictable. However, recently photographers from many fashion brands have challenged the difficulty. In addition to hiring supermodels and celebrities to perform their latest series, they also let a group of cute dogs be the protagonists of advertisements! From classic brands Burberry, Celine and Chanel to Jacquemus and Sandy Liang, these 5 brands let dogs show off the latest fashion trends.

The Burberry 2023 holiday series of advertisements provides everyone with a series of Christmas gift inspiration. It captures a variety of neck scarves, handbags, wallets, cold hats and other great gifts in a fashionable way. However, what attracts everyone’s attention more is definitely the two dogs in the advertisement. dog. Just the close-up photo of the dog paired with Burberry’s war horse logo has attracted a large number of likes and comments from netizens! There is also an interesting short video of a puppy lying next to a hot water bottle, wagging its tail.

It makes sense for Celine to cast dogs as the protagonists this season, as the brand has launched a new collection of pet accessories. Celine's pet accessories series was originally designed by creative director Hedi Slimane for his dog Elvis. The first series became very popular after its birth. This season, it once again launched collars, leashes, pet bowls, pet toys and other items. A number of dogs of different breeds play the leading roles, sitting obediently in front of the camera, and were personally photographed by Hedi Slimane.

Chanel's 2023 holiday series beauty advertisement invited French music composer Sébastien Tellier to appear. In the video, he took out a variety of gifts from a giant white Chanel gift box. But what’s more eye-catching is the puppy that appears in the opening and ending of the film. The fluffy white puppy contrasts beautifully with the white snow, and it even carries a Chanel gift box!

Jacquemus recently released a trailer for the 2023 holiday series, which captures Blackpink Jennie opening gifts with a group of dogs from an interesting perspective. The dogs curiously and lively poked their heads into the box, which was filled with gold and silver Christmas decorations, full of festive atmosphere.

Chinese-American designer Sandy Liang's eponymous brand has become popular on Instagram in recent years. This season, Sandy Liang collaborated with pet clothing brand Little Beast to launch a series of clothing and accessories for dogs and their owners. Owners and their beloved pets can wear matching knitwear in the same colour, and the heart-studded collar will match the owner's heart-studded leash. A series of advertising photos capture models interacting with dogs on the street, which is cute and fashionable.