Gucci Pet, an Undeniable Style for our Life Partners
Infused with a dreamy, retro-inspired patina, a cast of dogs and cats of various shapes and sizes are adorned in the pieces from the new collection, allowing each animal's personality to shine through.
The style of our little friends and life partners is crystallized even more under the unique gaze of Gucci, giving us the opportunity to play with sets, accessories, outfits and even furniture. An avant-garde universe that meets the demands of our children, medium and large.
The Gucci Pet Collection is a wide selection of items designed for dogs and cats that combine high-quality materials and craftsmanship with innovation and many of the characteristic motifs of the italian brand. The new line continues the narrative of surprise and delight behind Gucci Lifestyle, launched in September 2021 and inspired by a cabinet of curiosities, a place that could accommodate everything fine and well crafted that, although part of everyday life, it emits a magical and wonderful aura.
The offer includes collars and harnesses in smooth leather, GG fabric, Web, or with the Herbarium or geometric G print, and are adorned with details such as the interlocking G logo or studs. Straps in different lengths and widths, bag holders and Air Tag cases are available in the same materials and motifs to coordinate or mix and match. Among a selection of items that double as designer pieces for the home are custom - made miniature sofas that pets can lounge on, feeding bowls in various Gucci prints.
Similarly, we find covers to cover the feeders, rigid cases with removable ceramic feeders and handles to facilitate their transport, as well as matching feeding mats. For pets that travel frequently , comfortable carriers in GG fabric are also part of the collection . Clothing includes polo shirts, t-shirts, knitwear and coats, distinguished by a vibrant palette and playful, distinctive motifs such as strawberries and hearts , interlocking G's and the classic monogram that can also be found on ready-to-wear apparel. of the firm, creating opportunities to combine looks.
In line with the brand's commitment to sustainability , the Gucci Pet Collection includes items in recycled polyester, recycled cotton or Demetra, Gucci's innovative material that was introduced in June 2021 after two years of in-house research and development . Demetra combines quality, softness and durability with an eco-friendly ethos and is made from animal-free raw materials that are primarily from renewable and bio-based sources. Created from Gucci's desire to explore and innovate materials for the future, Demetra is made entirely in a Gucci factory in Italy using the same expertise and tanning processes that give the material a flexible, durable performance with a smooth finish.
The new category is presented through a campaign with art direction and photography by Max Siedentopf. Infused with a dreamy retro-inspired patina, a playful cast of dogs and cats of various shapes and sizes wearing pieces from the new collection are set against clean, colorful backgrounds that allow each animal's personality to shine through, inspired by the underlying vision of Gucci's own individuality.
