Magda Butrym & H&M celebrate their romantic collaboration in Brooklyn

Magda Butrym and H&M presented their highly anticipated collection with a floral celebration at Brooklyn's iconic One Hanson Place. Surrounded by roses, music, and strong personalities from the fashion world, the spirit of this collaboration was palpable—a celebration of femininity, romance, and timeless design.

Tyla, FKA Twigs and Caroline Polachek star in H&M's Spring/Summer 2025 collection

H&M celebrates modern femininity for Spring 2025 with a 70s-inspired collection, worn by iconic music stars.

Fashion

To mark its 20th anniversary, H&M is launching limited preloved pieces

This year, H&M is celebrating the 20th anniversary of its famous collaborations with guest designers - an initiative that has had a lasting impact on the fashion world. To celebrate this special milestone, H&M is presenting limited releases of pre-loved pieces from the most popular collections of the past years.

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Charli XCX Brings Her Brat Girl Energy to New H&M Campaign

By partnering with Charli XCX, H&M once again proves its ability to stay at the forefront of fashion and popular culture. This campaign is a celebration of creativity, individuality and boldness, values that Charli XCX and other stars featured in the campaign embody perfectly.

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