By partnering with Charli XCX, H&amp;M once again proves its ability to stay at the forefront of fashion and popular culture. This campaign is a celebration of creativity, individuality and boldness, values that Charli XCX and other stars featured in the campaign embody perfectly.

British pop star <a href="https://www.lofficielibiza.com/fashion/the-brat-girl-summer-trend-shopping-selection" target="_blank" rel="noopener">Charli XCX</a> , known for her bold style and electrifying music, is one of the new faces of <a href="https://www.lofficielibiza.com/fashion/h-m-collaborates-with-designer-anamika-khanna" target="_blank" rel="noopener">H&amp;M</a> 's latest campaign. With a unique presence and an influence that transcends musical genres, she perfectly embodies the contemporary and dynamic spirit of the Swedish brand.

Each piece in this new Autumn/Winter 2024 collection evokes different stories and inspirations across the decades &mdash; from the 20s to the 60s, the 90s and today: the timeless glamour and versatility of mid-century style, the intense and refined hues of wood and retro interiors, the enduring beauty of Hollywood movie muses. "Infused with many inspirations and designed with quality materials &mdash; such as leather, knitwear, embroidery &mdash; the collection as a whole is a testament to H&amp;M's creativity and craftsmanship. The pieces are very accomplished down to the smallest details," reveals Eliana Masgalos, Womenswear Design Director at H&amp;M .

Conceived by photographer Sam Rock and director Albert Moya, the campaign celebrates fashion and music and invites people to embrace their uniqueness, featuring a cast of contemporary icons &mdash; including <a href="https://www.lofficielibiza.com/music/charli-xcx-new-music-brat-girl-summer-trend" target="_blank" rel="noopener">Charli XCX</a> , Arca, <a href="https://www.lofficielibiza.com/fashion/supermodel-lila-moss-is-the-new-it-girl-who-inspired-the-french-fashion-brand" target="_blank" rel="noopener">Lila Moss</a> , Ajus Samuel, Loli Bahia, Wali Deutsch, Okay Kaya, Bibi Breslin, Alewya, Sage Elsesser, Sega Bodega and Lux Gillespie . "The A/W 2024 collection celebrates fashion and music, areas where experimentation, uniqueness and flair are important, so it makes perfect sense that H&amp;M pays tribute to the intersection of style, sound and self-expression. This collection is a celebration and a moment to remember that H&amp;M is still focused on quality fashion, accessible to all," says J&ouml;rgen Andersson, Creative Director at H&amp;M . This campaign reflects what H&amp;M has always encouraged between fashion and self-expression. The result is bold, modern and assertive.

To launch the campaign, H&amp;M will launch a series of events in select cities around the world, starting with a spectacular party in London that will celebrate music, fashion and self-expression &mdash; the event will feature a special performance by Charli XCX , as well as DJ sets from Jamie xx and Sherelle .

The autumn-winter 2024 collection will be available in selected stores and online at <a href="http://hm.com/" target="_blank" rel="noopener">hm.com</a> from September 12, 2024.

Charli XCX Brings Her Brat Girl Energy to New H&M Campaign

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