Kendall Jenner, unexpected star of the Marni campaign
Kendall Jenner stars in Marni's new digital campaign for the Autumn/Winter 2024 collection, shot by Colin Dodgson in the golden light of suburban Los Angeles.
Marni , the famous Italian fashion house, recently unveiled a bold campaign starring Kendall Jenner , the world-famous supermodel. This unexpected partnership reveals a new side of Marni , where the traditional and playful elegance of the House blends with the modern energy and audacity of one of the most influential figures in contemporary fashion.
The shots feature a whimsical contrast between the domesticity of the setting and the collection’s stunning pieces, between eccentricity and comfort. In the intimacy of the space, the collection’s iconic pieces are not only worn, but embraced by the model, underlining a personal connection between design and the body. Also of note is Marni ’s iconic TRUNKAROO bag, linking the brand’s past and future design codes. These vibrant images were captured in the warm yellow tones characteristic of Colin Dodgson ’s analogue photography.
Kendall Jenner, strategic choice
Kendall Jenner , with her 291 million followers on Instagram and her impressive career in the fashion industry, is much more than just a famous face. By choosing her, Marni is not only banking on the socialite's visibility and influence, but also on her charisma and adaptability to embody a new vision of the brand.
Beyond their respective international fame, the Marni campaign fronted by Kendall Jenner conveys a strong message: that of inclusivity and personal empowerment through fashion. The supermodel, who has often spoken about her personal journey in the industry, represents a new generation of models who advocate diversity, authenticity, and self-confidence. By choosing her as the somewhat weirdo face of this new campaign, Marni demonstrates its desire to reach a wider and more diverse audience, echoing contemporary values of diversity and inclusion.
Marni and Kendall Jenner, a winning duo
With this new autumn campaign, Marni and Kendall Jenner form a powerful duo that perfectly embodies the balance between tradition and innovation. By combining the unexpected aesthetic of the Italian house with the contemporary attitude and international reach of the model, Marni reaffirms its place at the heart of luxury fashion while appealing to a new generation of consumers.
