From his friendship with Italian director Luca Guadagnino, to his collaborations with contemporary artists, all the way up to the Loewe Craft Prize.

Since <a href="https://www.lofficielibiza.com/fashion/jonathan-anderson-leaves-loewe-creative-director-paulas-ibiza" target="_blank" rel="noopener">Jonathan Anderson</a> took over as creative director of <a href="https://www.lofficielibiza.com/fashion/taylor-russell-and-drew-starkey-stars-of-the-latest-loewe-campaign" target="_blank" rel="noopener">Loewe</a> in 2013, the Spanish brand has undergone a radical transformation, becoming one of the most interesting players in the contemporary fashion scene. With a visionary approach, Anderson during his 11 years as creative director has been able to combine tradition and experimentation, opening the brand to collaborations with internationally renowned artists, designers and artisans . A path that has not only redefined Loewe's identity, but has also expanded the boundaries between fashion, art and culture.

Jonathan Anderson and Artist Collaborations for Loewe

One of the distinctive aspects of Jonathan Anderson&#39;s work at Loewe has been the constant dialogue with art. Since his arrival, he has involved contemporary artists to enrich the brand&#39;s collections. Among the most significant collaborations, the one with Anthea Hamilton stands out, who brought sculptural garments inspired by his surrealist aesthetic to the catwalks, but for the sets of his fashion shows and the performance &quot;The Squash&quot; that took place at the Tate Britain in London in 2018.

With the painter Joe Brainard , Jonathan Anderson used his naive drawings to reproduce them on garments and accessories. Art thus becomes a structural element of Loewe's language, which is expressed through prints, inlays and decorative details. In addition to these names, Loewe collaborated with artists such as Hilary Lloyd for the spring summer 2021 collection, with the Fondation William Morris and William De Morgan in 2019 to celebrate the centenary of Arts &amp; Crafts. Among the many works that were exhibited during Jonathan Anderson's shows were also the works of David Wojnarowicz , Peter Hujar , Lynda Benglis, Franz Erhard Walther, Lara Favaretto and Peter Hawking , creating artful settings for his catwalks but also as inspirations for the collections.

Loewe Paula&#39;s Ibiza and the collaboration in the name of hedonism

Hedonistic, fresh and fun. In 2017, British creative director Jonathan Anderson launched the Loewe <a href="https://www.lofficielibiza.com/ibiza/paula-s-ibiza-2024-loewe-new-campaign-spring-summer-2024" target="_blank" rel="noopener">Paula's Ibiza</a> collection , a line inspired by the historic Ibiza store of the 70s. The bohemian aesthetic, psychedelic patterns and natural materials have given life to a capsule that is renewed every year, mixing the heritage of the brand with a more relaxed and holiday attitude. The woven raffia bags , the sunglasses with bold frames and the colourful tie dye prints of the garments and accessories. A collaboration that has consolidated over time, becoming one of the most recognisable expressions of the Loewe universe.

Loewe Paula's Ibiza 2021

Jonathan Anderson and the passion for craftsmanship

Loewe has always had a strong connection with craftsmanship, and under the creative leadership of Jonathan Anderson this aspect has been further enhanced. By initiating the Loewe Craft Prize , the British designer has given visibility to master craftsmen from around the world, creating connections between tradition and innovation. Collaborations with ceramic, wood and glassblowing artisans have enriched the collections, with one-of-a-kind pieces that celebrate craftsmanship and savoir-faire. His collaborations take the form of immersive exhibitions , the Loewe En Casa project and displays during Milan Design Week.

&quot;On Foot&quot; Jonathan Anderson&#39;s Exhibition at Offer Waterman Gallery

During London Fashion Week in September 2023, Offer Waterman hosted the exhibition &quot;On Foot&quot; , curated by Jonathan Anderson . The exhibition brought together Loewe collections with works by modern artists celebrating British culture. This marriage highlighted Anderson&#39;s interest in the intersection of fashion and art, offering a unique perspective on contemporary stylistic evolution. The artists selected included Igshaan Adams, Frank Auerbach, Lynette Yiadom- Boakye, Hans Coper, Shawanda Corbett, Sara Flynn, Lucian Freud, Barbara Hepworth, Akiko Hirai, David Hockney, Leon Kossoff, Stanislava Kovalcikova, Florian Krewer, Doron Langberg, Jennifer Lee, LS Lowry, Henry Moore, Cedric Morris, Dame Magdalene Odundo, Jem Perucchini, Walter Sickert and Christopher Wood.

The connection with the oriental universe with &quot;My Neighbor Totoro&quot; and &quot;Stspirited Away&quot;

Alongside collaborations with the world of art and craftsmanship, Anderson has also been able to forge links with pop culture. The capsule collection dedicated to <a href="https://www.lofficielitalia.com/moda/loewe-x-my-neighbor-totoro-capsule-collection-borse-accessori-prezzi" target="_blank" rel="noopener">"</a> My Neighbor Totoro" , created in 2021 in collaboration with Studio Ghibli, was famous. The project combined the dreamlike sensitivity of the Japanese animated film with the craftsmanship of Loewe, giving life to garments and accessories that have won over a transversal audience. A similar experiment was repeated with a collection inspired by Spirited Away , another classic by Hayao Miyazaki , in which the film's characters were reinterpreted on bags, outerwear and knitwear. Collaborations that confirm Anderson's ability to make fashion a territory of cultural contamination.

Luca Guadagnino and Jonathan Anderson: the creative liaison continues on the cinematic universe

Loewe has also developed a deep bond with the world of cinema. Friends in life, but also a perfect creative couple, over the years Jonathan Anderson and Luca Guadagnino have built a mutual respect by starting collaborations aimed at the world of fashion and cinema. The house of Loewe has collaborated on the creation of costumes for films such as " Challengers ", " Bones and All" and the latest film " Queer " helping to define the visual character of the characters through a refined and authentic wardrobe. This synergy between fashion and cinema reflects Anderson's interest in visual storytelling and the evocative power of clothes: &nbsp; &ldquo;Clothing is such a great thing and Luca is so good at seeing how it really gives a vision of who we are,&rdquo; Jonathan Anderson told L&rsquo;OFFICIEL in an interview.

The World of Jonathan Anderson: Loewe Fashion and Art Through Collaborations

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