<p>Fall in love with Loewe's newest Paula's Ibiza campaign, inspired by the iconic 1970s Dalt Vila boutique that became an enduring symbol of Ibiza's hippie sensibility.&nbsp;</p>

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                          <p style="text-align: justify;">Summer in Ibiza evokes a sense of joy and beauty, an extraordinary atmosphere capable of giving us lightness and absolute carefreeness. It is this free-spirited playground that is captured in <a href="https://www.lofficielibiza.com/fashion/loewe-autumn-winter-2024-25-collection-jonathan-anderson-pfw" target="_blank" rel="noopener"><strong>Loewe'</strong></a>s new Paula's Ibiza campaign. This imagery is inspired by the legendary <a href="https://www.lofficielibiza.com/fashion/island-vibes-loewe-x-paula-s-ibiza-superstar-spring-summer-23-campaign" target="_blank" rel="noopener">Paula's boutique</a>, the undisputed symbol of the typical rebellion of the 70s and icon of island life.</p>
                          <p style="text-align: justify;">A dreamy femininity perfectly merges with a more graphic and daring touch, between vintage scarf prints, crop tops and the asymmetry of skirts. For the man, oversized stripes and baggy shorts typical of the&nbsp; West Coast style are embellished with prints by the <strong>artist Douglas Abraham</strong> , who paints his universe of dice, teddy bears and planets.</p>
                          <p style="text-align: justify;">Then the enchanting <a href="https://www.lofficielibiza.com/ibiza/five-ibiza-summer-bags-it-bags-spring-summer-2024" target="_blank" rel="noopener"><strong>bags</strong></a>, from those that reinterpret <a href="https://www.lofficielibiza.com/fashion/maggie-smith-beloved-as-professor-mcgonagall-is-center-stage-in-loewe-s-newest-ca" target="_blank" rel="noopener">Loewe</a> 's iconic basket weave, through the evolution of the <em>Puzzle</em> and the <em>Puzzle Fold</em> tote, as well as the <em>Font</em> tote and the <em>Iraca</em> basket, proposed in such lively colour nuances . Thus, with its ideal combination of artisanal elegance and playful style, Loewe's '<a href="https://www.lofficielibiza.com/ibiza/jonathan-anderson-summer-daze" target="_blank" rel="noopener">Paula's Ibiza</a>' campaign invites us to explore summer with freshness and extreme sophistication.</p>
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<p style="text-align: justify;">As if that wasn't enough, <span>with each purchase of a <strong>Basket Bag,</strong>&nbsp;the Maison undertakes to make a donation to the local communities involved in the art of weaving, thus contributing to various charitable initiatives. This ambitious project aims to establish a university scholarship program in Colombia, support the creation of a school for craft training in Madagascar and provide humanitarian assistance in Morocco following the 2023 earthquake.</span></p>

<p style="text-align: center;"><em>“Loewe unveils a tale that embodies energy and its distinctive craftsmanship.”</em></p>

<h3 style="text-align: center;"><strong>The images of the new &#39;Paula&#39;s Ibiza&#39; campaign by Loewe</strong></h3>

<p style="text-align: justify;">Among the protagonists of this campaign, we find: <span><strong>TAEYONG</strong>, LOEWE Global Brand Ambassador and member of the K-pop group NC, <strong>Kevin Abstract</strong>, American singer/songwriter/rapper, <strong>Young Miko</strong>, Latin Trap star, <strong>Yebba Smith</strong>, American singer and songwriter, <strong>070 Shake</strong>, American singer and songwriter and Irish actress <strong>Alison Oliver</strong>.</span></p>

<p style="text-align: justify;"><span>The artistic and creative vision was masterfully curated by the photographic talent of <strong>Gray Sorrenti</strong> who captured the dreamy atmosphere of carefreeness and relaxation that has always characterised the Spanish <a href="https://www.lofficielibiza.com/ibiza/white-swimwear-to-style-now-must-have-white-swimsuits" target="_blank" rel="noopener">island</a>.</span></p>

Paula's Ibiza 2024: Loewe unveils the new campaign

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