Korean Rok Hwang - founder of Rokh - is the designer chosen for the next collaboration with H&amp;M. The collection will be available from April 18, 2024 in selected stores around the world.

<a href="https://www.lofficielibiza.com/culture/celebrities-seen-at-the-h-m-studio-party-paris-fashion-week" target="_blank" rel="noopener">H&amp;M</a> announces its collaboration with Rokh , the brand founded by Korean designer Rok Hwang which offers creative and experimental versions of wardrobe staples. Refined, customizable models that convey a contemporary elegance that distances itself from traditional patterns. The new collaboration includes a selection of women's and men's clothing and accessories that perfectly illustrate the Swedish brand's latest creative union. &laquo;Rokh is a cutting-edge brand in the wake of Korean designers, whose conceptual yet wearable clothes are conquering fashion right now&raquo; says Ann-Sofie Johansson, creative advisor and head of design womenswear at H&amp;M, &laquo;We are proud to present a special edition of designer Rok Hwang's wardrobe classics and we can't wait to see how our customers will wear them&raquo;.

The H&amp;M and Rokh collaboration will be available from 18 April 2024 in selected H&amp;M stores and on the official online website. The women&#39;s collection consists of: dresses with allover flower prints, blazers studded with rounded metal studs, lined trench coats and dresses with detachable hems, leather daywear suits and garments that feature the structure of the corsetry corsetry, all combined with playful bags inspired by the office and jewels in line with Rohk&#39;s edgy vision. The men&#39;s collection is a perfect transposition of the women&#39;s wardrobe, with utilitarian trench coats to wear every day, tailored coats with a minimal character, knitwear sweaters with braided workmanship.

<blockquote>Rokh models are classic but with a radical construction, for a timeless approach to design. I am thrilled to share our vision with a large number of customers around the world through this collection with H&amp;M&quot; Rok Hwang, creative director of Rokh.</blockquote>

H&M in collaboration with Rokh

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