New Creativity: the autumn winter 2023-24 women's and men's fashion campaigns

Like every year, luxury brands prepare for the coldest season of the year by presenting the new fall winter 2023-24 women's and men's fashion campaigns. Advertising campaigns therefore become creative imaginations that are designed to communicate the collections that we will find in the boutiques for the next season. From Prada , Loro Piana and Givenchy , up to Versace and Dior , the new ADV campaigns bring together all the latest news from the world of women's and men's fashion and among the protagonists we find talents, models, actors and sportsmen shot by the most important photographers.

The Canali Fall Winter 2023 campaign explores the inner beauty of a new kind of gentleman, characterized by kindness, empathy and confidence. Three moments of intimate life show his bond with family, friends and love. The campaign takes place in Val D'Arda, among natural landscapes that represent inner beauty. The images were captured by photographer Tom Johnson and director Sam Johnson, with a classic and contemporary visual style, reflecting genuine joy and affection.

«This campaign celebrates everything I love about Versace: strength, tailoring and attitude» explained Donatella Versace with a press note «The black and white shots enhance the iconic silhouette of the season, but it is in the color images in the heart of Milan that the collection comes to life. On set, I loved how the models felt strong, independent and proud, exactly how you must feel when you wear Versace." Created by Mert & Marcus, the images include black and white studio shots that emphasize the distinctive silhouette of the brand and the collection, and images shot in the historic Versace home in Via Gesù 12 in Milan. The protagonists of the campaign are both new and established faces, all close to Versace , each of which has the ability to express every aspect of themselves without hesitation through the clothes of the autumn winter 2023-24 collection.

In Prada's fall-winter 2023-24 women's and men's campaign , flowers interact with five international stars – Benedict Cumberbatch, Hunter Schafer, Kodi Smit-McPhee, Letitia Wright and Li Xian – who manage to create a mix of emotions with words , actions or even a simple glance. A loyal collaborator of Raf Simons, Willy Vanderperre photographed each of the actors in front of one of these gigantic flowers, in an exchange both visual and literal; in the films shot for the campaign, the cast converses with these unlikely interlocutors following a script specially written by Michael Cunningham, the Pulitzer Prize-winning author of The Hours (1998). A campaign that generates real emotions, evoked with seemingly unreal images.

Taken by Gregory Harris , in the Emporio Armani fall-winter 2023-24 campaign for men and women , the relationship between people and cities is analysed. Set in Manhattan, the new Emporio Armani advertising campaign paints a surprising scenario. The campaign stars the actor Nicolas Maupas and the models Finn Farrell, Jeranimo Van Russell, William Franklyn, Akbar Shamji, Mathieu Simoneau, Aleyna Fitzgerald, Sija Kang, Gloria Maria, Marie Teissonniere who are portrayed in highly expressive situations, in poses that go beyond force of gravity. Moments frozen in time, inviting the viewer on a journey that breaks the ordinary to embrace the extraordinary.

The shots by David Sims of the new Loewe autumn-winter 2023-24 campaign explore the possibilities of the gaze and body gestures to express emotions and sensations. Preferring the language of reduction: the only protagonists of the images are the singer-songwriter Omar Apollo , the actor nominated for a Golden Globe Jamie Dornan, the clothes and accessories they wear, and some symbolic objects. A tribute to the artist Julien Nguyen – whose work inspired the collection – and to his interest in the old masters, thus closing the circle of inspirational references.

Maria Grazia Chiuri continues to explore the role and essence of the dress in its relationship with the body and fashion with the Dior ready-to-wear fall winter 2023-2024 line. By redesigning the founding forms of the 1950s wardrobe , Catherine Dior, Édith Piaf and Juliette Gréco celebrate the French elegance of the maison founded by Christian Dior. Iconic figures animated by a spirit of independence, audacity and freedom, which are reflected in a unique campaign shot by photographer Brigitte Niedermair*. A reinvented, powerful and rebellious femininity.

Entitled "Live!" Miu Miu's fall winter 2023 campaign is set in a space between real time and future time, characterized by gray tones and a sense of movement everywhere and nowhere, such as an airport or a television studio. It all comes across as a performance between the characters: singer-songwriter Ethel Cain, actresses Emma Corrin, Mia Goth and Zhao Jinmai , models Amelia Gray Hamlin and Annabelle Weatherly , and model and LGBTQ+ rights activist Zaya Wade. The creativity entrusted to Edward Quarmby, the photography is by Zoë Ghertner and the styling by Lotta Volkova.

Karolina Kurkova is the protagonist of Genny 's autumn winter 23-24 campaign as a woman who perfectly embodies the brand's values ​​and deep sensitivity, reflecting the aesthetics of the collection. «The campaign sums up Genny's feeling of conscious seduction. Karolina Kurkova, a model with extensive experience and with the correct artistic maturity, symbolizes a woman who not only has the attractiveness, but also the heart to wear the most sentimental soul » explains the creative director Sara Cavazza who chose a neoclassical location for the set, while photographer Dario Cattelani and stylist Alex White worked together to create a message that expresses the brand's chic and determined temperament.

«I wanted to express Givenchy's new elegance by taking cues from our past and adapting them to the present» explains Matthew M. Williams of Givenchy , «The look focuses on self-confidence, comfort and empowerment, three concepts that are an integral part of the codes of maison. Today they are played by Mona Tougard, Karolina Spakowski and Liu Wen». The video of the Givenchy advertising campaign for the autumn winter 2023 collection is shot by photographer Heji Shin and draws inspiration from the golden age of Couture, the 50s and 60s with hints of the creative director's street culture.

Model Grace Elizabeth is the face of the Andreadamo fall winter 2023-24 campaign shot by Drew Vickers with styling by Vanessa Reid. A series of black and white images in which the protagonist interacts with water, a natural element also used for the setting of the autumn/winter 2023-24 fashion show.