<p><em>Luxury</em> houses<em> </em>invite themselves to the beach and <em>take up</em> residence in the most popular <em>destinations</em> on the Riviera.&nbsp;</p>

<h3 style="text-align: center;">Vilebrequin &agrave; L&rsquo;Ondine</h3>
<h4 style="text-align: center;"><strong>Sun-kissed, chic and responsible: the private Vilebrequin beach promises a singular enchanted interlude on the C&ocirc;te d'Azur.</strong></h4>
<p style="text-align: justify;"><br />The Vilebrequin brand has taken up permanent residence at one of <a href="https://www.lofficielibiza.com/fashion/red-carpet-magic-memorable-fashion-at-cannes-film-festival-2023" target="_blank" rel="noopener">Cannes</a>' most popular private beaches: L'Ondine. A colorful new 'beach haven' from swimwear brand and cafe, Vilebrequin La Plage, and thanks to the whimsical and surreal creative direction of French designer Vincent Darr&eacute;, Vilebrequin has taken that same playful and stylish spirit to transform the entire beach club into an immersive experience that aesthetically echoes the apparel.</p>
<p style="text-align: justify;">&ldquo;We made the costumes. Now we make the scene. Warm and welcoming colours, appetizing sea creatures, elegance served with a smile... Vilebrequin was born on the beach &ndash; and on the beach we feel at home. Every summer since 1971, Vilebrequin swimsuits give you an appointment with the sun. It was only a matter of time before we put up our umbrellas on the C&ocirc;te d'Azur!&rdquo; says Roland Herlory, CEO of the French brand. <em>&ndash;By Katie Lister</em></p>
<p>L'Ondine x Vilebrequin La Plage<br />64 Boulevard de la Croisette, 06400 Cannes, France<br /><a href="https://instagram.com/vilebrequin">@crankshaft</a><br /><a href="https://instagram.com/vilebrequinplageondine">@vilebrequinplageondine</a></p>
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<h3 style="text-align: center;">Dior in Shellona</h3>
<h4 style="text-align: center;">The most prestigious and girly cocoon of the summer takes place in Shellona thanks to an ultra-stylish residence, signed Dior.</h4>
<p style="text-align: justify;"><br />A tribute to <a href="https://www.lofficielibiza.com/design/diormaison-india" target="_blank" rel="noopener">Christian Dior</a>'s passion for the Mediterranean art of living, Dior is inaugurating a unique pop-up store in Saint-Tropez, in the heart of Shellona Beach. In this exceptional setting, we find the very popular models from the Dioriviera capsule, adorned this season with a Wild Toile de Jouy, which also illuminates the deckchairs, deckchairs, cushions and parasols on the beach.</p>
<p style="text-align: justify;">In some places, you can come across animals transformed into life-size works, as if sculpted entirely in the sand, while the House's iconic pieces, from the Dior Book Tote to the scarves, are exhibited like pieces of art.<br /><br />Shellona Beach<br />842 Chemin des Tamaris 83350 Ramatuelle<br /><a href="http://instagram.com/shellona_sttropez">@shellona_sttropez</a><br /><a href="http://instagram.com/dior">@dior</a></p>

<h3 style="text-align: center;">Jacquemus at Indie Beach</h3><h4 style="text-align: center;"> Jacquemus, the darling designer of fashion aficionados, is returning to his quarters in the south where he is from.</h4><p></p><p style="text-align: justify;"> <span>Tobias Chaix, Raphaël Blanc and Vincent Luftman, the trio at the head of Indie Group, have invited Simon Porte Jacquemus to dress up Indie Beach for a summer. The entire beach is thus adorned with the designer&#39;s summer bayadère - we even find his touch even in the plates with Mediterranean notes - while the boutique, also signed Jacquemus, gives pride of place to the “ÉTÉ” capsule collection. It is full of close-fitting silhouettes in sunny shades, but also iconic bags and hats, reinterpreted in exclusive colors.</span><em><br /></em><br /> <span>Indie Beach</span><br /> <span>Route de Bonne Terrasse, 83350 Ramatuelle</span><br /> <span><a href="https://instagram.com/indiebeachpampelonne">@indiebeachpampelonne</a></span><br /> <a href="https://instagram.com/jacquemus"><span>@jacquemus</span></a></p>

<h3 style="text-align: center;">Gucci Chez LouLou</h3>
<h4 style="text-align: center;">LouLou welcomes Gucci to experience the most Italian of summers on the edge of the French Riviera.</h4>
<p style="text-align: justify;"><br />Moored on the mythical beach of Pampelonne, Loulou Ramatuelle is an invitation to a unique journey between Capri and the Hamptons. For the summer season, the address places its tables and its beach club under the sign of the chic and carefree Riviera of the 1950s and 1960s, all topped with a hint of the oh so necessary dolce vita. To accompany Loulou and her gentle Italian-American atmosphere, who better than the House of Gucci? As part of an exclusive partnership, the luxury brand brings all the magic of its transalpine lifestyle and its sometimes elegant, sometimes relaxed, always joyful and uninhibited universe, by dressing the space with its GG motif and its signature palette. beach of the new trop&eacute;zien hot spot.<br /><br />We find there the inseparable chromatic code of the French Riviera, from vintage blue to mimosa yellow, whether it is parasols, day beds or deck chairs. Without forgetting to appropriate this delicious state of mind through the boutique entirely dedicated to the world of bathing, where swimsuits, sandals, bags and other accessories vibrate at the same tempo. <em>&ndash;By Pauline Borgogno</em></p>
<p>Loulou Ramatuelle<br />Chemin des Tamaris, Pampelonne Beach, 83350 Ramatuelle<br /><a href="https://instagram.com/loulourestaurants">@loulourestaurants</a><br /><a href="https://instagram.com/gucci">@gucci</a></p>

<h3 style="text-align: center;">Loro Piana at the Reserve at the Beach</h3>
<h4 style="text-align: center;">Experience an ultra-luxurious summer by lounging all day in one of the most prestigious beach clubs of the moment: that of La R&eacute;serve Ramatuelle.<br /><br /></h4>
<p style="text-align: justify;">Recognized as one of the most prestigious textile and fashion brands in the world, <a href="https://www.lofficielibiza.com/design/their-piana-house-table-collection" target="_blank" rel="noopener">Loro Piana</a> has brought its quest for excellence in style, design and craftsmanship to the beach this season.<br /><br />On the occasion of its Summer Resort 2023 Collection, the brand has customized La R&eacute;serve &agrave; la Plage, an idyllic beach club on the C&ocirc;te d'Azur of the emblematic hotel group which shares the stature of Loro Piana: the La R&eacute;serve group prides itself to second unrivaled luxury, sophistication, quality, service and experience.<br /><br />Striking a balance between chic and bohemian beach, Loro Piana has infused its signature colours and patterns, including the multi-stripe Suitcase Stripe pattern, into umbrellas, beach towels, privacy screens, and details. throughout the bar. Outdoor fabrics from Loro Piana Interiors dress furniture and accessories throughout the venue, adding an ambience of ultimate sophistication.<br /><br />The beach club shop, open all summer, has been personalized by the house. Guests will find a myriad of iconic items including Flower Ceremony printed outfits, swimwear, the baseball cap and straw hats, handmade linen beach bags, themed beach rackets from The Suitcase Stripe, the Extra Pocket bag and the Blossom bag, the house's new emblematic shopper for this season. Loro Piana infuses a refreshing and energizing taste of summer freedom. You'll never want to leave your lounge chair again. <em>&ndash;By Katie Lister<br /></em><br />The Reserve at the Beach<br />Chemin de l'Epi, Ramatuelle<br /><a href="https://instagram.com/loropiana">@loropiana</a><br /><a href="https://instagram.com/lareserve_plage">@lareserve_plage</a></p>

<h3 style="text-align: center;">Orlebar Brown at the Carlton</h3>
<h4 style="text-align: center;">The Carlton, the rebirth of a legendary address<br /><br /></h4>
<p style="text-align: justify;"><span>For the interior renovation of this extraordinary project, everything has changed... or almost! 332 rooms including 52 suites, two wings added to the historic facade with 37 studio apartments dedicated to long stays. Two restaurants: the Riviera and the R&uuml;ya, a Tea Lounge, Bar 58 at street number and a private Carlton Beach Club. And in addition to the gym and treatment rooms, there is a boxing ring inaugurated by the American Mike Tyson!</span><br /><br /><span>Behind these titanic works, 750 specialized craftsmen and the Frenchman Tristan Auer. An internationally renowned interior designer, he is known for his unique and geometric approaches.</span><br /><br /><span>New garden, new outdoor infinity pool and, a few steps from the pool at the Regent Carlton Cannes, the opening of the boutique of luxury swimwear brand Orlebar Brown. An ideal destination for Orlebar Brown to showcase his love of sun, sea, travel and good times. Swim shorts, fitted polo shirts, t-shirts and shorts in a wide variety of lengths and colors, avant-garde prints, bright colors, short or long models: this elegant range is as eclectic as it is varied. The preservation of the environment is inscribed in the DNA of the brand. On their swim shorts 100% of the nylon is recycled. Merino wool, cashmere, organic cotton, linen: so many materials that will all come from recycling by 2023 (at present, this already concerns half of the materials used).</span><br /><br /><span>A makeover of one of the most famous hotels in the world, Le Carlton while remaining true to its spirit to create a turning point towards the future!</span> <em>&ndash;By Aurelie Jay</em><br /><br /><span>Carlton Cannes, A Regent Hotel</span><br /><span>58 Boulevard de la Croisette Cannes</span><br /><span><a href="https://instagram.com/CarltonCannes">@CarltonCannes</a></span><br /><a href="https://instagram.com/OrlebarBrown"><span>@OrlebarBrown</span></a></p>

The Trendiest Beach Clubs on the Riviera

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