Portraits

Emma Chamberlain, the voice of Gen Z: "I always have a Swiss Army knife in my bag"

From YouTube queen to Met Gala star, the voice of Generation Z - Cartier ambassador - tells her story.

12.24.2024 by Alessandro Viapiana
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Authenticity is true beauty: Emma Chamberlain for Lancôme

Reaching almost 30 million people on social media, she was listed by Forbes in “30 under 30 - Social Media” in 2021 and now she is the new face of Lancôme: Emma Chamberlain. The 21-year-old brings a breath of fresh air to the French brand.

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Nature Sauvage - The exquisite natural world in Cartier's new jewellery collection

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The boho-chic world of ba&sh, from the 9PM collection for Christmas 2024 to SS25

An all-female story that began in 2003, born from the friendship between the two founders and creatives of the Parisian brand, Barbara Boccara and Sharon Krief.

12.21.2024 by Alessandro Viapiana

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