<div><span>&nbsp;</span></div><div> Orlebar Brown is considered to have pioneered a groundbreaking change in holiday fashion, representing the ultimate in sophistication in resort wear. The brand was founded in March 2007 and its beginnings were shaped by a single vision: to redefine men&#39;s holiday wear through the perfect fusion of style and functionality.</div>

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            <p style="text-align: justify;">Inspiration came during a lively celebration in Rajasthan in February 2005, when the need for tailored swim shorts became apparent amidst a plethora of boardshorts and shapeless boxer shorts. Adam Brown, the brand's founder, was driven by this realization and began an ambitious quest to fill this gap. Eventually, his determination led to the development of the iconic "shorts you can swim in" that define Orlebar Brown.</p>
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<div class="flex flex-grow flex-col max-w-full" style="text-align: justify;">What followed was a meticulous process of research, planning and sample testing, which ultimately led to the development of a product that pushed the boundaries of traditional swimwear.</div>
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      <p style="text-align: justify;">Today, Orlebar Brown stands as a testament to the power of vision and determination. The renowned British menswear brand unveiled its Spring 2024 collection earlier this year with great excitement, titled "Blossom," which pays tribute to the blossoming splendor of spring and promises a time of joy, sunshine, rebirth and renewal.</p>
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      <p style="text-align: justify;">Looking ahead, the brand proudly announces the launch of its Summer '24 collection. A follow-up to the Spring '24 collection starring Jonathan Bailey, the season is full of florals, colours, linens and innovations in classic styles. Jonathan leads a season that inspires people to blossom, thrive, grow and evolve.</p>
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      <p style="text-align: justify;">The striking summer pattern, called Petal, adorns a silk shirt that is 100% GOTS certified and is perfect for pairing with new season resort wear or refreshing with new tailoring. Orlebar Brown is also launching two new shoe styles suitable for swimming and a range of new sunglasses designed in Australia and sustainably manufactured in Italy.</p>
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<p style="text-align: justify;">For upscale summer occasions, a sophisticated approach to tailoring is introduced: blazers and trousers in high-quality Italian linen, elegant and easy to wear, with intricate seam details that give a nautical touch to the tailoring.</p>
<p style="text-align: justify;">Orlebar Brown demonstrates its commitment to sustainability by carefully measuring its environmental impact, reducing its production and operational footprint and actively participating in projects to restore marine ecosystems.</p>

<p style="text-align: justify;">Not only a celebration of fashion but also a manifesto for sustainability and renewal, Orlebar Brown embodies the brand philosophy of &lsquo;Holiday Better.&rsquo; With a global presence in iconic cities and sought-after holiday destinations, the brand continues to redefine holiday style, one tailored pair of swim shorts at a time.</p>

Revolutionising holiday fashion: Orlebar Brown’s 2024 summer collection

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