The British Formula 1 driver has been appointed as the new global brand ambassador of Dior Men.

Cover star of L'OFFICIEL Hommes, seven-time Formula 1 world champion and recently appointed new Dior ambassador. <a href="https://www.lofficielibiza.com/hommes/lewis-hamilton-was-a-fashion-star-at-the-f1-italian-grand-prix-2023" target="_blank" rel="noopener">Lewis Hamilton</a> will be the new male spokesperson for the brand directed by <a href="https://www.lofficielibiza.com/hommes/dior-paris-men-s-fashion-week-by-kim-jones-rudolf-nureyev-ballet" target="_blank" rel="noopener">Kim Jones.</a> Fresh from his latest victory at the British Grand Prix, the driver will also be an ambassador for the brand founded by <a href="https://www.lofficielibiza.com/hommes/dior-stone-island-winter-2024-collection-images" target="_blank" rel="noopener">Christian Dior</a>. On the occasion of the announcement, the brand released a lifestyle capsule - designed by Kim Jones himself together with Lewis Hamilton - which embraces the values ​​of the new testimonial and reflects the unmistakable style of Dior Men.
&laquo;Working with Kim and the talented team at Dior was a dream and I was honored when Kim asked me if I would like to do this job with him&raquo; says Lewis Hamilton &laquo;Our values ​​and ideas are aligned, which made it easy to bring to life a creative collection infused with our shared experiences. Focusing on conscious choices and pushing boundaries with each piece, while fusing the inspiration of my roots in Africa - drawing on their fabrics and their belief in natural materials, as well as vibrant colors and powerful energy - was great inspiration. I hope that people around the world feel good about these garments that we have designed with so much care."

<blockquote>We share a love of nature, a desire to celebrate Africa and an interest in the artisanal processes and techniques that combine African artisans with the savoir-faire of the Dior ateliers. Furthermore, this collection also reflects Lewis&#39;s sporty side, his virtuosity and our functionality. Overall, the way things came out was very organic - and enjoyable!&quot;. Kim Jones</blockquote>

Lewis Hamilton is the brand ambassador of Dior Men

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