As the cooler seasons draw near, Hackett London proudly unveils its Autumn-Winter 2023 collection. This collection seamlessly melds the brand's renowned tailoring with quintessential British style, infusing it with a contemporary edge to cater to the needs of the modern era.

Inspired by its roots in London, the brand presents a unique selection infused with the energy of the city and the natural beauty of its royal parks. This collection fuses artful craftsmanship with casual elegance, bringing the colours of the British countryside into the city and incorporating tailored details into more relaxed silhouettes

In the brand campaign for Autumn/Winter 2023, Hackett London takes viewers on an enchanting journey through time and nature, a fascinating symbiosis of traditional tailoring and modern British flair. This season, Hackett London invites you on an adventure into the raw beauty of Scotland.
The campaign is a living book full of history and anecdotes and unfolds against the majestic, wild backdrop of Scotland. Here, the esteemed ambassador, the legendary British racing driver and Formula 1 world champion Jenson Button, joins the celebrated British actor Matthew Goode for the first time. Together they embody the spirit of freedom, adventure and majesty as they roam the Scottish countryside wearing Hackett's expertly crafted clothing. A truly magical spectacle!

Hackett London takes us on a fascinating journey through time and nature with its brand campaign for the autumn/winter 2023 season. In a beautiful color palette starring pine green and chocolate brown, the brand presents a selection of exquisite wool coats that shimmer in deep blues and warm earth tones. A particularly stunning piece is the shearling bomber in a deep chocolate hue that captures the essence of iconic heritage design and is crafted from supple sheepskin.
The collection is complemented by premium knitwear, including the brand new Chunky Rib Shawl Cardigan with its luxurious hand-knit texture made from a sophisticated blend of Merino and Cashmere wool. The timeless Perennial shirts cannot be overlooked either. Characteristic trousers in rust red, soft ecru and deep sea shades, made from various fine materials such as Italian corduroy or pure cotton velvet, complete the collection. The accessories from the AW23 collection exude timeless style and the essence of the brand's heritage.

The captivating campaign was captured through the lens of respected British fashion and portrait photographer Charlie Gray and brought to life through the creative vision of agency Dentsu Creative Spain. In the pictures, we see the dynamic duo getting lost in various outdoor activities. From relaxing fishing on picturesque lakes to lively card games amidst sprawling fields, from exploring rugged moorland landscapes in their vehicles to enjoying breathtaking views, every moment exudes an irresistible sense of strength, adventure and timeless elegance.

Hackett London's Autumn Winter 2023 Collection: Modern Urban Elegance with British Flair

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