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<p><span>The latest</span> <span>recruit</span> <span>at Guess Jeans,</span> <span>athlete</span> <span>Moise Kean joins this season</span> <span>the collective of</span> <span>ambassadors</span> <span>of the Californian brand,</span> <span>hand-picked</span> <span>for their talent in the worlds of</span> <span>sport</span><span>,</span> <span>fashion</span> <span>and</span> <span>music</span><span>.</span></p>
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<p style="text-align: left;"><span>After last season with English footballer Trent Alexander-Arnold, <strong>Guess Jeans</strong> is renewing its high-level expertise with athlete <a href="https://www.instagram.com/moise_kean" target="_blank" rel="noopener"><strong>Moise Kean</strong></a>. At 25, the player joins the collective of brand ambassadors, elected for their talent in the worlds of sport, fashion and music.</span> <em>&ldquo;I am excited to collaborate with such a house for my very first advertising campaign,&rdquo;</em> <span>he says.</span> <em>&ldquo;Guess Jeans is an iconic brand, deeply rooted in street culture and fashion, and having style has always been a way for me to express who I really am off the pitch. I loved working with the team on this project because it is about confidence, authenticity but also freedom: the freedom to forge your own path.&rdquo;</em> <span>Already well known to football fans, the young Italian international footballer of Ivorian origin, playing as a center forward for ACF Fiorentina, distinguished himself by becoming the third youngest goalscorer in the history of Italy in an official match. After stints at Juventus, Everton and <a href="https://www.lofficiel.com/industry-trends/psg-x-blackpink-une-collection-exclusive-entre-sport-style-et-pop-internationale" target="_blank" rel="noopener">PSG</a> , he signed a &euro;13 million transfer with his new club in 2024, where he was ranked top scorer in his first season.</span> <em>&ldquo;Moise represents the determination, ambition and modernity of a generation,&rdquo;</em> <span>explains Nicolai Marciano, Chief New Business Development Officer at <strong><a href="https://www.lofficiel.com/hommes/guess-x-esteban-ocon-une-alliance-de-style-sur-la-route-du-grand-prix-de-monaco" target="_blank" rel="noopener">Guess</a></strong>,<em> </em></span><span><em>while embodying the rich heritage and dynamic spirit of Italy, one of our key markets. This partnership highlights not only the evolving role of athletes as cultural icons, but also the deep connection between contemporary style and the influence of sport in Italian and global culture.&rdquo;</em></span> <span>And when he&rsquo;s not on the pitch, the young national team striker is dabbling in rap music under the pseudonym KMB, with a debut hip-hop album to his name,</span> <span><em>Chosen</em>.</span> <span>In Italian in the text.</span></p>
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Guess Signs Athlete Moise Kean

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Guess Signs Athlete Moise Kean

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