Discover Zalando's new Christmas campaign, on L'OFFICIEL. The protagonist of this imagery is the actress, director and former fashion icon Chlo&euml; Sevigny.

With the imminent arrival of the Christmas holidays, the fashion system is preparing to enchant our senses with a succession of many advertising campaigns . As we approach the Christmas period, these campaigns come to life, turning into real stories of style. So, day after day, we immerse ourselves in these imaginaries in the name of emotions and sensations intertwined in the magical atmosphere of Christmas. <a href="https://www.lofficielibiza.com/fashion/summer-vibes-with-zalando-editorial-photo" target="_blank" rel="noopener">Zalando</a> , the well-known avant-garde online fashion platform, prepares the ground for this particular period of the year with an unprecedented and extraordinary Christmas campaign: 'Treat yourself with a new story'.
This campaign is a fascinating journey through the most intimate circles of the life of <a href="https://www.lofficielibiza.com/beauty/new-fragrance-chloe-sevigny-creates-her-first-perfume-with-regime-des-fleurs" target="_blank" rel="noopener">Chlo&euml; Sevigny</a>, the actress, director and global style icon. From family dinners to evenings with friends, each image is a distinct chapter that celebrates Chlo&euml;'s multifaceted identity. As Sevigny points out, each item of clothing represents a different story, a look at the many facets of life. Directed by Justyna Obasi and embellished with the visual insights of Dani Pujalte, the campaign goes far beyond aesthetics and becomes almost a visual diary.
<blockquote>
 &ldquo;Working with Chlo&euml; has been an amazing journey. 'Give Yourself a New Story' explores the different sides a person can have in the eyes of their loved ones, and Chlo&euml; was perfect for the role. She embodies Zalando's values ​​of empowerment, style and expression of itself,&rdquo; said Sara Sp&auml;nnar , VP Global Marketing at Zalando.
</blockquote>

 The campaign fully integrates with Zalando's commitment to promoting a space where each garment becomes a unique chapter in the history of each of us's style.
The images of the new Zalando Christmas campaign with Chlo&euml; Sevigny

Chloë Sevigny for Zalando

«What are you waiting for? Tell and celebrate this season and &#39;give yourself a new story&#39;.&quot;

The video of Zalando&#39;s Christmas campaign with Chloë Sevigny

Zalando and Chloë Sevigny prepare us for Christmas with a new stylish campaign

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