Discover the images of the leading actress of the 90s, soon to be seen in Beetlejuice Beetlejuice , shot by Ezra Petronio for the London luxury shoe house.

Luxury footwear and accessories label <a href="https://www.lofficielibiza.com/fashion/jimmy-choo-the-crystal-slipper-swarovski-crystal-shoes" target="_blank" rel="noopener">Jimmy Choo</a> has unveiled its new campaign for autumn 2024, starring iconic actress <a href="https://www.lofficielibiza.com/fashion/venice-film-festival-2024-red-carpet-fashion" target="_blank" rel="noopener">Winona Ryder</a> . The unexpected collaboration marks a milestone for the brand as it continues to explore new ways to connect with diverse generations of consumers while paying homage to the golden age of Hollywood.

Winona Ryder , a 90s icon and star of hit series such as Stranger Things , is a surprising and strategic choice for Jimmy Choo . Her timeless charm, dazzling career and image as an independent and bold woman make her a perfect muse for the brand, which has always celebrated self-confidence and elegance. The campaign plays on this duality of the actress, combining her mysterious aura and natural beauty with the sophisticated glamour of Jimmy Choo .

The campaign is meant to be understated yet striking, adopting a minimal setting, referencing a gallery-like space, while focusing on Winona and the brand&#39;s seasonal collection of shoes, bags and eyewear as the main subject. Less is more , it&#39;s a success!

The goal of this campaign is not only to sell shoes or accessories, but also to convey a strong message: every woman, regardless of her age, can embody elegance and self-confidence. By choosing Winona Ryder , an actress who has always known how to reinvent herself while remaining true to herself, Jimmy Choo sends a powerful message to its customers and to the new generation. This partnership celebrates not only the timeless beauty of the actress, but also the strength and resilience of women, a theme dear to the brand.

<a href="https://row.jimmychoo.com/fr_FR/home" target="_blank" rel="noopener">jimmychoo.com</a>

Winona Ryder Brings Her Enchanting Aura to Jimmy Choo Campaign

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