AMTD is embarking on a new active role in the cultural sphere with L'OFFICIEL, the honorable century-old media based in Paris.

Many disturbing headlines in 2022 gave the impression that the world was dividing - from wars to disruption of peace and destruction of lives and from geopolitical tensions to economic uncertainties&hellip; As disturbing as they may be, these developments show the importance of having connectors present to bridge East and West, to bring together the best of various worlds in their combined strengths, to embrace open diversity to accommodate differences and appreciate commonalities. We need these connections now more than ever to tackle the biggest global issues like pandemics, climate change, food security, and more.
Hong Kong is one of the most important connection hubs in the world as it is uniquely placed to connect China to ASEAN, the rest of Asia and the West. This is true in terms of flows linking capital markets and treasury, trade and logistics, art and culture, etc. The AMTD Group embodies this centrality, as a diversified conglomerate anchored in Hong Kong, with subsidiaries listed in New York and Singapore. It serves its customers with its best solutions in the main markets of the world.
Besides, AMTD has started a new collaboration in the cultural field with L'OFFICIEL, the honorable fashion press house based in <a href="https://www.lofficielibiza.com/food/recipe-spicy-noodles-with-crunchy-vegetables-from-three-seven-paris" target="_blank" rel="noopener">Paris</a> with 100 years of unbroken history.

Culture may seem like a &quot;soft&quot; aspect of business, but it is indeed the most powerful connector and link between cross-cultural values and beliefs across communities. Culture allows our communities to see themselves not as numbers on a computer screen, but as human beings. It makes it possible to remove the barriers between “otherness”. Hong Kong has always been and continues to be a city where &quot;East meets West&quot;, which is becoming even stronger today. , and where Chinese companies list green bonds to pursue the national mission of achieving net-zero carbon emissions by 2060. Through various “Connect” programs, Hong Kong is the gateway for global capital to grow. access Chinese national securities and wealth products. Hong Kong is the largest market for offshore RMB, which is playing an increasing role in global trade finance. It has become the center of digitization efforts, including central bank digital currency (CBDC) experiments for cross-border payments. The city is both international, with a common law-based legal system, and within the People&#39;s Republic of China, with extensive commercial, family and cultural ties to Southeast Asia, Europe, Australia and North America. AMTD has built itself as a &quot;super-connector&quot;, with an ecosystem that reflects the international nature of Hong Kong, called AMTD SpiderNet. It enables collaboration of entrepreneurs, companies and industry associations that create value greater than the sum of its parts.

As part of its ongoing commitment to cultural exchange and Hong Kong connectivity, AMTD has supported "Le French May", a long-running annual celebration of French culture in Hong Kong. Moreover, under the leadership of President Calvin Choi, AMTD is now becoming a cultural player in its own right.
The addition of L'OFFICIEL to the SpiderNet ecosystem extends AMDD's role in the cultural sphere: media, fashion and art, pop culture and haute couture. AMTD also recently announced the acquisition of the VIVIENNE TAM brand, the iconic global fashion house with its own roots in Hong Kong. This development again reflects Hong Kong's evolution into a global cultural hub, with ancient roots, a bustling gallery scene and brand new world-class museums and concert halls.
<a href="https://www.lofficielibiza.com/art/schiaparelli-wins-retrospective-in-paris-museum" target="_blank" rel="noopener">Fashion and art</a> have always been linked to generous support and patronage, from the Florence of the Medici to post-war <a href="https://www.lofficielibiza.com/fashion/jimmy-choo-x-timberland-collaboration-capsule-collection" target="_blank" rel="noopener">New York</a>. Rising Asian prosperity has strengthened the cultural power of the Pacific, enriching global culture. In this environment, cities with East-meets-West cultural adaptability become well-established capitals. AMTD, with L'OFFICIEL, is now at the heart of this global trend. As a conglomerate, AMTD also has under its belt the lifeblood of financial services and the digital platform, which are the necessary elements to bring culture into the metaverse.
The French government has recognized the unique role of AMTD and L'OFFICIEL in promoting French culture and lifestyle in Asia. It names Calvin Choi, World President of L'OFFICIEL, and Marie-Jos&eacute; Jalou, member of the founding family of L'OFFICIEL, Chevaliers des Arts et des Lettres.

AMTD and L'OFFICIEL have begun to co-create exhibitions that connect artists from East and West and promote cultural exchange. For example, they introduced Jay Chou, the king of Mandopop, and a collector and curator, to Singapore in 2022.
Expect to see similar exciting partnerships continue in this vein at this year's World Economic Forum in Davos.
AMTD Group is a long-standing associate global strategic partner of the WEF. In previous years, it has hosted events featuring important national themes such as the Greater Bay Area, an ongoing strategy promoted by the Chinese government to further integrate Hong Kong, Macao and the province's nine cities. neighbor of Guangdong in a super-Region.
This year, AMTD presents L'OFFICIEL Coffee in Davos , a space combining the best of French art de vivre, Asian art, culture and gastronomy.
The stormy headlines of 2022 may not go away, but they're not the only story. Globalization is changing, but it is here to stay. Today it's more about services, including e-commerce, capital flows and the borderless possibilities of digital platforms. Art and culture are at the forefront of this new phase of globalization. Hong Kong, as a cultural hybrid, is the keystone of this 21st century connectivity, and AMTD Group is one of the local players well placed to act as a beacon in this direction.

Where East Always Meets West

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