The duo Inez &amp; Vinoodh shoot the campaign for the new Chanel 22 bag together with a parade of young stars: Lily Rose Depp, Margareth Qualley and Whitney Peak. The videos and shots stage moments of life to be faced in the company of the bag of the heart.

Presented for the first time on the catwalk of the <a href="https://www.lofficielibiza.com/fashion/fashion-chanel-autumn-winter-2023-2024-photos-images-look" target="_blank" rel="noopener">Chanel Spring Summer 2022</a> collection, the new Chanel 22 bag is the Chanel bag that is about to become the cult of the summer. The CHANEL 22 bag represents a new emblematic design of the Maison and is revealed in a campaign directed by the duo Inez &amp; Vinoodh with a series of shots and three unpublished films. In addition to the new Chanel quilted sac bag, the protagonists are three icons of their generation, the actresses Lily-Rose Depp, Margaret Qualley (Maid) and <a href="https://www.lofficielibiza.com/beauty/whitney-peak-the-new-muse-of-coco-mademoiselle" target="_blank" rel="noopener">Whitney Peak</a> ( <a href="https://www.lofficielibiza.com/culture/everything-we-know-about-gossip-girl-season-2-release-date-trailer-details-spoilers" target="_blank" rel="noopener">Gossip Girl 2</a> ), in three different settings: Los Angeles, Palm Springs and New York. Gabrielle Chanel would surely like the new bag. <a href="https://www.lofficielibiza.com/culture/coco-chanel-and-igor-stravinsky-a-mysterious-love-story" target="_blank" rel="noopener">Coco Chanel</a> , who launched the first Chanel bag in 1924, in fact wanted to give women freedom of movement and action, so the bag that curls by widening and narrowing is the perfect bag for any occasion.
Each one evolves in its own daily life, in an environment that reveals all the facets of the personality of the three actresses: the early bird Lily, the nature lover Margareth, the night owl Whitney. The idea is in fact to dive into the life of these muses by reflecting the zeitgeist of the moment through a patina of colors and immersive atmospheres. This campaign shows a new face of the Maison, which stages all codes related to pop culture, cinema and TV series of the moment. With a single partner acting as glue: the CHANEL 22 bag . In defiance of the sterile controversy over the purses cut by Russian influencers ( read here ), Chanel is targeting a new generation of Chanel-lovers .
&gt;&gt; Scroll down to see all the shots and mini videos with Lily-Rose Depp, Margareth Qualley and Whitney Peak

Lily Rose Depp in a shot by Inez and Vinoodh for the adv campaign for the Chanel 22 bag

Margareth Qualley in a shot by Inez and Vinoodh for the Chanel 22 adv campaign

Whitney Peak in a shot by Inez and Vinoodh for the Chanel 22 adv campaign

Lily-Rose Depp for the CHANEL 22 Bag Campaign — CHANEL Bags​

“I really remember one particular moment from the shoot when Inez and Vinoodh helped me get comfortable wearing roller skates, we practiced and I felt like a little girl learning to do things with her family!” “The bag is beautiful, timeless and practical! Inside it always feels like I&#39;ve put my whole life into it, and so I love that this Chanel 22 bag has room to carry books, notebooks, makeup, whatever your heart desires. I also think it&#39;s so chic that it makes any outfit that much more special! I feel like I can take this bag anywhere! At work, on a walk alone, to sit and read in a park, on a date, even at the beach!” Lili-Rose Depp

Whitney Peak for the CHANEL 22 Bag Campaign — CHANEL Bags​

&quot;The shots themselves were some of the funniest moments I&#39;ve ever had. Inez and Vinoodh have this way of being super effective in the shots while creating such a fun experience. They took a boring routine, added a little &#39; of pixie dust and transformed it into something sparkling, capable of fully reflecting the relationship I have with CHANEL”. &quot;Inez and Vinoodh searched the closest circle of my friends. These images have a &#39;high fashion&#39; filter applied to how I spend the perfect day with the people I love the most.&quot; Whitney Peak

Margaret Qualley for the CHANEL 22 Bag Campaign — CHANEL Bags​

&ldquo;I love the CHANEL 22 bag. I love it, I love it, I love it! It's great because it makes incredible sense to think of a bag like that. Gabrielle Chanel saw everything under the optics and practicality and this is the ideal CHANEL bag for 2022, it even fits a laptop! The perfect day with my CHANEL 22 bag would be with my loved ones, a day without commitments, to be able to chatting, cuddling, walking, eating and laughing&rdquo;.
&ldquo;The spirit of my part of the campaign was back to nature, so that's what we did. We went into the desert and hiked to a waterfall, and then I even got to ride a beautiful black stallion. It was truly a dream.&rdquo; . Margareth Qualley

The new Chanel 22 bag with Lily Rose Depp, Margareth Qualley and Whitney Peak

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