Sporty & Rich and the Hotel du Cap-Eden-Roc launch their first collection
The outfits of the legendary Cap d'Antibes palace are reinterpreted here exclusively by Sporty & Rich.
Always full of surprises, the Californian brand Sporty & Rich - which has also just launched a beauty line - is unveiling a capsule collection this time with the Hôtel du Cap-Eden-Roc. T-shirts, sweatshirts, terrycloth polo shirts, beach bag, sports shorts, striped pajamas, but also cap and pleated tennis skirt make up this collection full of vintage references, since we find in particular the buoy logo and the coat of arms. "I have always been fascinated by photos of the Hôtel du Cap-Eden-Roc from the 1970s" , commented Emily Oberg, founder of Sporty & Rich, whose photos of Slim Aarons taken around the swimming pool of the hotel have become a moodboard for both its life and its brand. "They represent an unparalleled level of elegance and chic."
The neutral colours confirm the retro look of the collection, as do the simple and fluid cuts, which are flawless. "This collaboration symbolizes the union of two brands sharing a common vision of elegance and well-being" reacted Philippe Perd, General Manager of the Hotel du Cap-Eden-Roc. The collection will be available from July 13 on sportyandrich.com , in the Hôtel du Cap-Eden-Roc boutique and at certain retailers.