2024 is the perfect year for sportswear to reign supreme. Dynamic, practical and flexible combinations dominate the game, especially now that the Paris Olympics have taken place with the cooperation of luxury giant LVMH, and Zendaya is constantly stirring up the fashion scene with her &ldquo;tennis-core&rdquo; outfits from the film Challengers.

After the great changes caused by the pandemic, people began to care about health and <a href="https://www.lofficielibiza.com/soul-spirituality/4-physical-activities-that-are-popular-this-summer" target="_blank" rel="noopener">exercise</a> more than ever. According to statistical reports from Douyin E-commerce and CBNData, an average of more than 80 million short videos related to sports were posted on this platform every month in 2023, with a total number of views exceeding 300 billion. Thus, it is not difficult to say that 2024 is a perfect year for <a href="https://www.lofficielibiza.com/fashion/womens-luxury-sports-watches-chanel-hermes-rolex-piaget" target="_blank" rel="noopener">sports</a>.

Big opportunity for women&#39;s sports brands

For the first time in history, since 1900 when women first officially competed at the <a href="https://www.lofficielibiza.com/culture/paris-olympics-2024-the-first-parity-games-in-history-gender-equality" target="_blank" rel="noopener">Olympic Games</a>, the number of male and female athletes was equal this year. Not to mention the rise of a series of aesthetic trends such as <a href="https://www.lofficielibiza.com/fashion/zendaya-challengers-fashion-tashi-duncan-style-tenniscore" target="_blank" rel="noopener">tenniscore</a>, <a href="https://www.lofficielibiza.com/fashion/blokecore-trend-summer-2024-style-inspo" target="_blank" rel="noopener">blokecore</a>, ... as well as a series of famous female athletes attending the recent Met Gala 2024. One can mention Serena Williams - the greatest tennis player of all time. She shone brightly in a bronze-gold Balenciaga outfit made of taffeta silk, combined with black gloves and jewellery from Messika. Serena is not the only name, accordingly, the female gymnast with the most gold medals in the United States Simone Biles, the first Asian tennis player to win the world championship Naomi Osaka, ... and many other famous names also participated in the world's most prestigious fashion red carpet this fashion season.&nbsp;
Thanks to the above events, "old" names such as Adidas, Nike or Puma, ... have also started to invest more in women's clothing lines. According to Nike's report at the end of 2023, about 40% of Nike members are female consumers. This year, the brand has set a goal of attracting this potential customer segment by launching product lines of leggings, bras, ... as well as high-end product lines. Besides, sports are an indispensable part to improve our health and mental health, so women's sports brands are expected to gradually become popular and expand their market share in the future.

Tennis core. “Love is 0”

The classic pleated tennis dress above the knee with a deep neckline, white heels with a tennis ball as an accent from Loewe, or simply a one-piece dress with a polo collar, accessories and pure white heels,... Zendaya&#39;s promotion for Challengers has successfully brought back the &quot;tennis-core&quot; trend in the most perfect and sophisticated way. This year, perhaps the futuristic trend in Dune must give way to more dynamic and new sporty combinations. Not only Zendaya, but also the leading names such as Sydney Sweeney, Hailey Bieber, and Taylor Swift at Coachella are also in the game. Kim Kardashian and the shapewear brand SKIMS have also launched a line of bras and sports dresses for women. It&#39;s not hard to see that this trend is back and seems to have just begun.

The 2024 Summer Olympics in Paris, attracted an estimated 1 billion viewers and 326,000 live attendees, are the &ldquo;all-seeing&rdquo; event of the moment, most notably the $166 million sponsorship of this year&rsquo;s Games by Bernard Arnault, the luxury tycoon behind LVMH. In addition, to prepare for the Olympics, LVMH has partnered with ambassadors who are legends of the past season: Louis Vuitton is accompanying sprinter Timoth&eacute;e Adolphe and rugby team member Antoine Dupont; Maison Dior will accompanied tandem cyclist Marie Patouillet,&hellip; in the 2024 Paris Olympic and Paralympic Games.

Sneakers take over the race

If you are not a sneakerhead, you will surely have heard of the Vans checkerboard slip-on, the famous high-top and low-top Converse All Star, or simply the two famous brands Adidas and Nike with trendy designs that cannot be missed every season such as Nike Air Max, Adidas Superstar,... Those are classic shoes that stand the test of time, however, <a href="https://www.lofficielibiza.com/fashion/puma-speedcat-must-have-sneakers-2024-emily-ratajkowski" target="_blank" rel="noopener">sneakers</a> cannot become an exception under the overwhelming influence of the trend cycle. One of them is the rise of Adidas Samba, Mexico 66 from Onitsuka Tiger or the more feminine version originating from the "most beautiful shoe in the world" combined by Asics and Cecilie Bahnsen. Since then, the comfortable, flexible shoes for everyday wear have been raised to a new level, feminine, strong, sometimes still retaining the inherent youthful and dynamic beauty.

Blokecore - The Line Between Sport and Femininity

Although not a new term for fashion and sports enthusiasts at the present time, "blokecore" is still one of the trends that cannot be ignored, especially at the time when sports are on the rise. Originating from TikTok, "blokecore" brings a fresh breeze when combining two completely opposite styles of classic street sports and the romantic elegance of the balletcore aesthetic trend. The strong harmony between gentle femininity has successfully taken the leading position on the trend track, especially for generation Z. We can learn how to combine a striped polo shirt inspired by football with a mini skirt from Jennie in the poster for the launch of "SPOT!" in collaboration with ZICO, or simply like Hailey Bieber with a leather jacket and blue sports shorts standing out on the street.

Pickleball - What to Wear to Play the New Sport

Pickleball is a sport that combines tennis, volleyball and table tennis, bringing many interesting experiences to players because it does not require mastering too many complicated techniques. This sport was born in the summer of 1965 on Bainbridge Island, Washington State, USA, and has recently become popular. Therefore, choosing sportswear is also one of the factors that make the pickleball one-piece dress popular. Especially in the hot summer weather, the material of specialized sports dresses will be the perfect choice even when you do not plan to go to the field. A pleated skirt below, with a colourful border, short sleeves and not longer than the knee, worn with a hoodie, sneakers and a dynamic baseball cap will bring a look that is both stylish and trendy at every moment.

Originating from protective clothing for brave racers on the track in 1913, the <a href="https://www.lofficielibiza.com/fashion/motocross-the-end-of-summer-trend-loved-by-celebrities" target="_blank" rel="noopener">motorcycle jacket</a> has had a spectacular development journey and gradually become a symbol of personality and strength. The Autumn Winter 2024 fashion season is an example of the constant and timeless rise of this piece. While Prada has cleverly combined the strong lines of the motorcycle jacket with sophisticated elegance to create a new version for modern ladies; Junya Watanabe - a master of deconstructive fashion and a pioneering designer, has brought a creative work of art with the play of leather combined with impressive materials and patterns. JW Anderson has introduced to fashionistas an oversized leather jacket with playful bermuda pants. Besides the inherent leather material, motorcycle jackets are also innovated from synthetic leather, suede or parachute fabric,... to suit the needs and personal preferences of the wearer. Not to mention, this shirt is also constantly developing different shapes such as tight, oversize, hip-length or even knee-length,... flexible in every race in the cool weather at the end of the year.

Sportswear to reign supreme

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