The Italian house unveils a poetic campaign fronted by Kendall Jenner, Hunter Schafer and Troye Sivan.

At the dawn of a summer that seems to whisper eternity, <a href="https://www.lofficielibiza.com/fashion/prada-autumn-winter-25-a-reflection-on-femininity-in-constant-transformation" target="_blank" rel="noopener">Prada</a> signs a campaign imbued with suspended grace. Days of Summer unveils a delicate, almost unreal visual narrative, carried by three iconic figures of the present: <a href="https://www.lofficielibiza.com/beauty/hair-colour-ideas-for-autumn-from-it-girls-kendall-jenner-jennie" target="_blank" rel="noopener">Kendall Jenner</a> , Hunter Schafer and <a href="https://www.lofficielibiza.com/hommes/troye-sivan-new-global-ambassador-of-rabanne-beauty" target="_blank" rel="noopener">Troye Sivan</a> . Each evolves in a liquid and silent setting, as if placed in the heart of a dream - that of a season in rebirth, bathed in pale light and open horizons.
There, on the surface of a calm sea, the silhouettes come to life, motionless yet full of promise. The image is simple, pure, almost meditative. The Italian gozzos , those wooden boats with timeless charm, become rafts of imagination, places of departure rather than arrival. It is the threshold of an intimate journey, where each protagonist seems to contemplate the awakening of the world.

Oliver Hadlee Pearch , the eye behind the lens, captures the very essence of summer: a moment of change, when anything becomes possible. His photographs, with their dreamlike softness, distill the quintessence of the season&mdash;neither clamor nor excess, but a slow rise in intensity, an inner surge.
The clothes themselves dance between codes. Urban rigor flirts with maritime nonchalance. The formal fades into the fluidity of the materials, and the structure opens up to lightness. It's a fashion in motion, embracing the free spirit of summer &mdash;one that encourages escape, reinvention, and desire in new ways.
With this campaign, Prada doesn't tell the story of summer. It embodies it. It distills it into every reflection, every texture, every silence. It's a luxury that isn't imposed, but can be glimpsed&mdash;in the calm of a gaze, in the shiver of a breeze, in the promise of renewal.

<a href="https://www.prada.com/fr/fr.html" target="_blank" rel="noopener">prada.com</a>

Prada celebrates summer with a visual odyssey, between dream and rebirth

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