Over 2,700 embroideries, 144 mirrors and 2,500 crystals of various sizes. For a total of approximately 24 hours of work

"We live inundated with information, guided by algorithms that propose to each of us their own version of the present, a selected reality. This season we started not from a criticism, but from the desire to confront this idea, to open a dialogue on our cultural context. We examined its profound meaning and expressed our reactions: the idea of choice, of unpredictability as a measure of human creativity, of Prada for each individual". Summing up the thinking of the <a href="https://www.lofficielibiza.com/fashion/prada-summer-visual-odyssey-between-dream-and-rebirth-kendall-jenner-hunter-schafer" target="_blank" rel="noopener">Prada</a> S/S 2025 collection is Miuccia Prada herself who, together with the Belgian designer Raf Simons, guides the creativity of the maison. "We imagined each individual as a superhero", Simons then added, "with their powers and their history, reflecting on the idea of transformation: the behaviors, actions or clothes we choose are means to express a message, to affirm our authority and our strength. They can transform the perception we have of ourselves".

&quot;We live inundated with information ... this season we started with the idea of opening a dialogue on our cultural context. The idea of choice, of unpredictability as a measure of human creativity.&quot; Miuccia Prada

The result is a collection called “Infinite Present” inspired by a contemporary where the individuality of the individual and of the garment itself triumphs, a conceptual-aesthetic exploration that reveals a multifaceted and multifaceted present, a true celebration of people. The star dress of the season, catwalk appearance number 45: a creation that starts a dialogue between the speed of ready-to-wear and the uniqueness of couture, in the name of a unique savoir-faire, made in Prada. The linear dress, decorated with macro-embroideries in sequins , mirrors and stones , appears sculpted by light. The workmanship starts from a nude tulle fabric on which a carpet of steel-toned sequins is machine-embroidered with a transparent thread, to which a second layer of embroidery, done by hand, of mirrors of different sizes and raised ramage crystals, is then applied.

Modulated on the mannequin, the garment requires 24 hours of work, 16 of which are for the packaging phase, and boasts over 2,700 applied embroideries, including 144 mirrors and over 2,500 crystals of various shapes and sizes to create the three-dimensional effect. The styling takes it into the present: a windbreaker jacket in vitamin yellow nylon and a sculptural headpiece, a truncated cone made of woven straw with a large mirrored visor. To establish a dialogue in the name of a futuristic contemporaneity.

Today's Couture: Ready to Wear Meets Haute Couture in Prada's Atelier

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