Onitsuka Tiger x Patou: the desirable collaboration of the moment

Onitsuka Tiger is celebrating its 75th anniversary, a milestone in the history of the Japanese brand founded in 1949. For the occasion, it is teaming up with Parisian house Patou, which is celebrating its 110th anniversary. This collaboration highlights the rich heritage of these two iconic brands while reflecting their contemporary and bold vision.

Onitsuka Tiger celebrates 75 years at Milan Fashion Week Autumn/Winter 24

With a fashion show that pays homage to Japan, Andrea Pompilio mixes the codes of Onitsuka Tiger with an increasing formality. However, without losing the young spirit of a brand that celebrates 75 years this year.

Fashion

Dancing Diaries: The Patou Spring-Summer 2024 collection

On the eve of Fashion Week Couture, Patou unveils its spring-summer 2024 collection.

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Hommes

Onitsuka Tiger Launches AW24 Campaign Visuals With Conan Gray

The brand’s latest campaign combines archival pieces with its new collection, showcasing its ability to evolve while remaining true to its defining elements.

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