Lardini debuts at Milan Fashion Week. And it features the flower designed by Pietro Terzini, the brand's new symbol.&nbsp;

It was 1978 and Luigi Lardini was 18 when he designed the first men's collection that bore the family name. The distinctive trait arrives immediately: &laquo;to ensure that our outerwear does not go unnoticed, I thought of a flower as a symbol of Lardini&raquo; .

A flower that evolves and shrinks over the years. The number of petals, four, is also that of the founders of the fashion house: Andrea, Lorena and Annarita closely join their brother Luigi. They began to produce the men's garments of the most important fashion houses, <a href="https://www.lofficielibiza.com/design/valentino-launches-book-in-celebration-of-the-brand-65-years-years" target="_blank" rel="noopener">Valentino</a> , <a href="https://www.lofficielibiza.com/fashion/gianni-versace-assassination-history-career" target="_blank" rel="noopener">Versace</a> , Ferragamo, Dolce &amp; Gabbana, Louis Vuitton, Celine, <a href="https://www.lofficielibiza.com/fashion/gucci-suitcase-luxury-suitcases-to-buy" target="_blank" rel="noopener">Gucci</a> . With four hundred people working for the company, which rises to a thousand if you look at related industries, out of the eight thousand inhabitants of Filottrano, a town thirty kilometers from Ancona, Lardini is one of the focal points of the area.

In January 2023 he made his debut at <a href="https://www.lofficielibiza.com/fashion/emerging-brands-milan-fashion-week-autumn-winter-2023-2024" target="_blank" rel="noopener">Milan Men's Fashion Week , presenting the autumn winter 2023 collection</a> at Palazzo Mezzanotte, after decades of presence at Pitti . The brand focuses on a new pleasure of dressing , with clean lines, which pervades the main collection and, more accentuatedly, the two more experimental ones, Attitude and Monotone .

For <a href="https://www.lofficielibiza.com/fashion/spring-summer-2023-runway-trend-astrology-zodiac-sign-shopping" target="_blank" rel="noopener">spring summer 2023</a> , if with Attitude Lardini &laquo;finds its influences in the world of clubs&raquo; , with garments that form a wardrobe that features looks designed for a young clientele - straight trousers with medium-high waist and double-breasted with oversized volume; soft bowling shirts, enveloping trench coats , tennis cardigans and bomber jackets - with Monotone &laquo;everything is focused on the use of compact, opaque and mellow colours that color a wardrobe in which we find one-piece work overalls and shirts that take on the relevance of a jacket&raquo; .

Thanks to the collaboration with Pietro Terzini, a breath of pop freshness has redesigned the <a href="https://www.lofficielibiza.com/fashion/milan-fashion-week-men-autumn-winter-2023-presentations" target="_blank" rel="noopener">Lardini</a> flower, with shapes that can recall the "Black Rose" by Jannis Kounellis or Warhol's lithographs, Terzini succeeds in reinterpreting the logo in a contemporary key, distinguished from a clean design and the motto "no rain no flower". Terzini, born in 1990, is an architect; for six years at the head of digital in Chiara Ferragni 's companies, she decided to devote herself completely to her artistic passion.

With an immediate and pop style, made up of phrases that give meaning (even with irony) to the mottos, logos and messages of famous brands, he has collaborated, among others, with Herm&egrave;s , Chanel , Tiffany &amp; Co . The spring summer 2023 collection is a capsule - a t-shirt, a tote-bag and a few other items in soft pastel colours - which evolves into a more complete collection for autumn winter 2023-24, with the addition of outerwear and a greater grit in the colours and in the aesthetic story. 2022 closed with a +25% turnover. And if the war in Ukraine creates uncertainty, Lardini is nonetheless not only expanding in its traditional markets, Europe and the Far East (especially Japan and Korea where it has many outlets), but also in the Middle East and America.

«No rain, no flower», the spring summer of Lardini and the collaboration with Pietro Terz

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