<p><span>In view of the change of season, the luxury fashion houses are presenting the men&#39;s and women&#39;s spring summer 2024 advertising campaigns.</span></p>

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      <p>Like every year, luxury brands prepare for the coldest season of the year by presenting their <strong>new spring summer women's and men's fashion campaigns. </strong>The advertising campaigns therefore become inspirational creative imaginaries that are designed to communicate the collections that we will find in the boutiques for the next season. From <span>&nbsp;</span> <a href="https://www.lofficielibiza.com/fashion/prada-campaign-spring-summer-2024-photography-troye-sivan-harris-dickinson" target="_blank" rel="noopener">Prada with the "Days of Prada" campaign</a> , to the <a href="https://www.lofficielibiza.com/hommes/jeremy-allen-white-campaign-calvin-klein-spring-2024-actor-rosalia-dating" target="_blank" rel="noopener">Calvin Klein campaign with Jeremy Allen White</a> which sent social media into a tailspin, up to Fendi and Etro.<br /><br /></p>
      <p style="text-align: center;"><em>Scroll down to discover all the spring summer 2024 campaigns</em></p>
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<p style="text-align: center;">Ermanno Scervino</p>

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                        <p>Natalia Vodianova is the protagonist and brand ambassador of the new <strong>spring summer 2024 campaign by Ermanno Scervino</strong> . Shot by the photography duo <strong>Luigi &amp; Iango ,</strong> <strong>Natalia Vodianova</strong> represents the idea of ​​modern and cosmopolitan, but also sweet femininity of the Italian brand. The inspiration comes directly from the sea, returned with the use of shades that recall sand and wind. A feminine imagery, which represents a relaxed lifestyle and a rediscovered refined elegance.</p>
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Ermanno Scervino the spring summer 2024 campaign (Courtesy of Ermanno Scervino)

<p style="text-align: justify;"><a href="https://www.lofficielibiza.com/fashion/prada-campaign-spring-summer-2024-photography-troye-sivan-harris-dickinson" target="_blank" rel="noopener"><strong>"Days Of Prada", spring summer 2024 campaign</strong></a> , focuses on the singularity and collectivity of the imagery proposed by Miuccia Prada and Raf Simons. Shot by <strong>Willy Vanderperre</strong> - Raf Simons' faithful photographer - with the creativity of Ferdinando Verderi, the new campaign also includes the <span>actor from "Beach Rats", " Triangle of Sadness ", "</span> <span>The Iron Claw" and the TV series "</span> <span>A Murder at the End of the World"</span> <span><strong>Harris Dickinson</strong></span> <span>;</span> <span><strong>Kelvin Harrison</strong></span> <span><strong>Jr.</strong> , who starred in</span> <span>"Chevalier", "</span> <span>Light and Waves" and will be released in 2024 with</span> <span>"Genius: MLK/X" and the live action prequel to "</span> <span>The Lion King";</span> <span>and finally the singer and actor <strong>Troye</strong></span> <span><strong>Sivan</strong> who recently released his latest album</span> <span>"Something to Give Each Other" protagonist of the films "Boy Erased", "Three Months", of the TV series "The Idol" and model of last <a href="https://www.lofficielibiza.com/fashion/miu-miu-presents-spring-summer-2024-collection-at-the-palais-d-iena" target="_blank" rel="noopener">Miu Miu fashion show</a> .</span></p>

The Prada spring summer 2024 campaign (Courtesy of Prada)

<p style="text-align: justify;"><span class="s1">&laquo; <em>The Fendi man is a man who is not afraid to dare, but without unmotivated exhibitions&raquo;</em> says for the occasion <strong>Massimiliano Caiazzo</strong> , leading actor of Mare Fuori and brand ambassador of Fendi together with</span> <strong>Greg Hsu</strong> <span>,</span> <strong>Jeremy Pope</strong> <span>in the</span> new <strong><a href="https://www.lofficielibiza.com/hommes/fendi-men-spring-summer-2024-greg-hsu-jeremy-pope-photo" target="_blank" rel="noopener">advertising campaign of Fendi spring summer 2024.</a></strong> Author of the advertising campaign, the contemporary artist <strong>Nico Vascellari</strong> who<strong> </strong>he recreated a setting in the shots that recalls the Fendi Factory.</p>

Fendi's spring summer 2024 campaign (Courtesy of Fendi)

<p style="text-align: justify;"><span style="font-weight: 400;"><strong><a href="https://www.lofficielibiza.com/portraits/emma-corrin-is-embracing-the-theatricality-of-fashion" target="_blank" rel="noopener">Emma Corrin</a> , May Andersen, Angel Haze, Lexie Liu, Demi Singleton and Cailee Spaeny</strong> are the protagonists of the <strong>Miu Miu spring summer 2024 campaign</strong> . A</span> <span style="font-weight: 400;">stellar and heterogeneous cast of actresses, singers and models in motion.</span> Under the creative direction of Edward Quarmby, with shots by Zo&euml; Ghertner and styling by Lotta Volkova, the new campaign represents a sense of immediacy told with <span style="font-weight: 400;">individual physicality and feeling confident in one's clothes.</span> <span style="font-weight: 400;">The style is irreverent but always aware, an expression of the complexity, stratification and plurality of today's world.</span></p>

<div class="page" title="Page 1" style="text-align: justify;"><div class="layoutArea"><div class="column"><p> <span>In the new <strong>Etro spring summer 2024 campaign,</strong> the creative director <strong>Marco</strong></span> <span><strong>De Vincenzo</strong> converses with the digital artist and prompt designer <strong>Silvia Badalotti</strong> to create</span> <span>a series of scenes and paintings through Artificial Intelligence.</span> <span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">A dialogue between the human and the mechanical, architected by the Italian artist who, through AI and verbal inputs, managed to reproduce the creative thought of the brand in images.</span> <span>Imaginary scenarios, physical and spatial utopias, become frames</span> <span>for communicating a mysterious civilization in Etro&#39;s collections.</span><span></span></p></div></div></div>

<p style="text-align: center;">Giovanni Raspini</p>

<p class="p3" style="text-align: justify;">&ldquo;This is my nature&rdquo; is the title of the new campaign by <strong>Giovanni Raspini</strong> starring the Italian actress <strong>Matilde Gioli</strong> . A perfect testimonial to interpret the philosophy of the jewelry brand, with an independent and strong-willed spirit. Shot and filmed by photographer Alvaro Beamud Cort&eacute;s, who structures movements, details, expressions and poses, Matilde Gioli talks about herself and her nature in "voice over", with effective declarations. Very short and powerful sentences, which reveal the profound emotionality of a woman in line with Giovanni Raspini.</p>

The most beautiful campaigns of the spring summer 2024 season

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