Fashion

McQueen reinvents the Banshee in a spellbinding campaign

Immersed in the Celtic and mythological universe, McQueen's spring-summer 2025 campaign reinvents the banshee, an inspiring and powerful figure, through a breathtaking Welsh landscape.

02.12.2025 by Pauline Borgogno
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Alexander McqueenSeán McGirrSpring Summer 2025

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McQueen's Banshee for Spring/Summer 2025

“The banshee is rooted in McQueen history, but it’s also a story I grew up with and so it’s deeply personal to me – I remember my mother talking about it in Ireland, describing the cry of this lonely, ominous figure. To me, it represents something real and powerful today. The idea of someone who has feelings and is outspoken; someone who can be seen as a guiding force,” reveals Seán McGirr, creative director of the British house.

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Setting the Scene for Love: The Art of the Valentine’s Table

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