Hermès has announced its entry into Haute Couture by 2026 or 2027, an ambitious project aimed at strengthening its image of exclusive luxury and promoting its artisanal know-how.

The prestigious Maison <a href="https://www.lofficielibiza.com/fashion/hermes-collection-of-spring-summer-2025-shoes" target="_blank" rel="noopener">Herm&egrave;s</a> is taking an important step in its evolution by announcing its official entry into the world of <a href="https://www.lofficielibiza.com/fashion/gloves-couture-high-fashion-spring-2025-trend-how-to-wear" target="_blank" rel="noopener">Haute Couture</a> . An ambitious project that could shake up the codes of luxury and strengthen its positioning in the very high end, with a launch planned by 2026 or 2027.

The long-awaited announcement was confirmed by <a href="https://finance.hermes.com/en/axel-dumas/" target="_blank" rel="noopener">Axel Dumas</a> , CEO of Hermès , during the presentation of the group&#39;s annual results at the end of January 2025. The head of the Parisian house, which recently reported exceptional growth, explained that haute couture represents a new way for Hermès to promote its artisanal know-how, while targeting an even more exclusive clientele. &quot;What interests us in haute couture is the know-how. We already have a very, very high level, incredible quality of leather, and we said to ourselves: why not?&quot; he said during a conference. The timing of this announcement is not insignificant. Hermès , which has crossed the 15 billion euro turnover mark in 2024, with a growth of 13%, sees this foray into Haute Couture as a strategic opportunity to diversify further. While its ready-to-wear business is experiencing dazzling growth, the Parisian house is looking to push its limits and reach an ever more demanding clientele.

The DNA of Hermès: unique expertise

Historically, Herm&egrave;s has been recognised worldwide for its expertise in leather goods and saddlery. However, in recent years, the house's ready-to-wear has stood out, helping to make Herm&egrave;s a major player in the luxury sector. In 2024, the "clothing and accessories" division brought in &euro;4.4 billion, representing nearly a third of the group's overall turnover. This dynamic has reinforced Herm&egrave;s' legitimacy in launching itself into the very closed world of Haute Couture.
Unlike other historic Maisons, Herm&egrave;s is approaching this new sector with a philosophy based on excellence and creativity, and not just a marketing drive. The challenge, although considerable, is part of the logic of continuous innovation that characterizes the house. One of the crucial points will be artisanal production, which must meet the rigorous requirements imposed by the Chambre Syndicale de la Haute Couture . To obtain this prestigious designation, Herm&egrave;s will undoubtedly have to invest massively in new specialized workshops.

An integrated strategy to ensure excellence

Vertical integration has always been a fundamental principle at Hermès . To ensure total control of production, the House could develop or acquire workshops dedicated to Haute Couture, as it has previously done for its leather goods and jewelry activities. This would allow Hermès to control each stage of manufacturing and guarantee an impeccable final product, faithful to its image of timeless luxury.

One objective: to attract an ultra-privileged clientele

One of the main goals of this project is to further strengthen the exclusivity of Hermès . The haute couture sector is aimed at an international clientele of ultra-rich people, ready to invest considerable sums for tailor-made creations, combining innovation and exceptional know-how. Through this new offer, the Parisian Maison hopes not only to increase its revenues, but also to affirm its status as an icon of luxury , in a world where rarity and perfection are essential values.

A challenge facing the giants of Haute Couture

Herm&egrave;s &rsquo; entry into the Haute Couture space will not be without its challenges. The sector is dominated by historic Maisons such as <a href="https://www.lofficielibiza.com/fashion/chanel-haute-coutue-spring-summer-2025-fashion-show-collection-photo-look" target="_blank" rel="noopener">Chanel</a> , Dior , and Givenchy, which have a long tradition of creating bespoke pieces. However, Herm&egrave;s &rsquo; reputation for exceptional craftsmanship and unique know-how could well allow it to gradually establish itself in this demanding market.
Axel Dumas , although aware of the difficulties to come, remains optimistic. "What is certain is that it will bring us problems, but also pleasure," he confided with a touch of humor. And he concluded by indicating that the house aims to launch this new activity between 2026 and 2027, in compliance with its standards of excellence.
By venturing into haute couture, Herm&egrave;s is entering a new era, one where exclusivity and innovation will be its watchwords. A time when the ambition of the Parisian luxury house could redefine the contours of the luxury industry and Haute Couture , while continuing to make its heritage shine.

Hermès launches into Haute Couture: a new challenge for the French House

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