Gucci HA HA HA: Harry Styles and the new male paradigm
Gucci HA HA HA was born from a game between two friends who decide to put together those little oddities that blossom from almost childlike visions. Harry Styles and Alessandro Michele let us enter their parallel universe.
Gucci presents the Gucci HA HA HA campaign . Harry Styles is the absolute protagonist of Mark Borthwick's images that capture moments of the desire for transformation, a natural continuation of a shared creative path that was born when Alessandro Michele , creative director of Gucci , asks his friend Harry Styles to collaborate in the creation of this collection for two. Presented in June 2022, Gucci HA HA HA, crasis and synthesis of the initials of "Harry" and "Alessandro", is a collection that represents the final point of a creative work of two, born from the deep bond of friendship that binds Alessandro Michele and Harry Styles.
“I am very happy” Harry Styles told us “that this project has finally come to life. I have known Alessandro for years and he has always been one of my favorite people. Watching him work is continually a source of inspiration for me and this is what makes the collaboration with my friend so special ” . The British artist is the protagonist of the Gucci HA HA HA advertising campaign, for which he not only lends the physicality of the face and body, but also the great expressiveness that characterizes him, while he collects all the inherent "meanings" on himself. in the collection.
Harry Styles plays with the scenic elements that recall the aesthetics of everyday life: a chair, a plant, a sofa. And, much more, in the natural gestures with which he handles accessories, without assigning any ranking of importance to a hat or a bag. And it is precisely a bag, the Gucci Bamboo 1947 , the indicator of the renewal of the male universe.
