After the bag campaign presented in 2023, Steven Meisel signs the Miu Miu campaign for the second time together with Gigi Hadid. This time the inspiration is Yevonde&#39;s photographic practice.

<a href="https://www.lofficielibiza.com/fashion/miu-miu-autumn-winter-2024-paris-fashion-week" target="_blank" rel="noopener">Miu Miu</a> returns to work with <a href="https://www.lofficielibiza.com/fashion/miu-miu-campagna-gigi-bags-arcadie-wander" target="_blank" rel="noopener">Steven Meisel</a> - for the Arcadie and Wander bag campaign - together with the top model <a href="https://www.lofficielibiza.com/fashion/gigi-hadid-introduces-her-cashmere-label-guest-in-residence" target="_blank" rel="noopener">Gigi Hadid</a>. A celebration of quilted workmanship with a photographic orientation inspired by the stylized work of British photographer Yevonde. In addition to being a feminist and a suffragette, Yevonde is a spokesperson for freedom and independence, as she opened her own practice at just 21 years old, at a time when female professions were limited - if they were allowed at all. The artist used to write her works using only her first name, claiming her individual authorship and her identity as a woman.

Yevonde's work from the 1930s was revolutionary in its use of colour, resulting in surreally perfect compositions of models and high society elites within utopian and unreal settings. In the new Miu Miu campaign we find the same atmosphere with pastel colour references and plastic poses that dynamically evoke the works of the British photographer and the current spirit told by Miuccia Prada with the spring summer 2024 collection. The new colours also catch the eye of the Arcadie and Wander bags, where orange and sun yellow are also added to the caramel and cognac shades. Steven Meisel's study of images also emerges from the photographic composition, with fallen petals, hands in studied poses, bags embraced, cradled and worn.

Gigi Hadid in the new Miu Miu campaign inspired by Yevonde

Tags

Related Articles

Fashion

Gigi Hadid Introduces Her Cashmere Label, 'Guest in Residence'

Fashion

Kate Moss and daughter Lila Grace Moss star in Fendi Peekaboo handbag campaign

Fashion

Gigi Hadid interprets the new Miu Miu campaign with the Arcadie and Wander bags

Recommended posts for you

Ibiza

The Ting Tings: Writing HOME in Ibiza

Soul

Discover Bovisaj - A New Holistic Method for Well-Being

Fashion

10 Timeless Jewellery Pieces That Made Cannes Red Carpet History

Ibiza

The Oracle of Talamanca: Karimah Hassan’s Colour-Drenched Dreamstate

Fashion

These Are The Must-Have Prada Bags for Summer 2025

Fashion

Google and Gentle Monster Launch Smart Glasses with Style

Food

Homemade Smoothies for Beautiful Skin

Ibiza

Ibiza Dreamers: Eric & Aleix Sanllehy