"I think the designers' responsibility is to break the chains and go against the rules" always said Gianni Versace. Today, the anniversary of his assassination, L'Officiel traces the career of one of the most important designers in the world of fashion.

The world of fashion woldn't be the same without the&nbsp;Medusa.&nbsp;In a short time Versace managed to establish itself on the world scene as one of the most token fashion houses, alongside names such as Prada, Louis Vuitton and Chanel. It was 1972 when&nbsp;Gianni Versace&nbsp;arrived in Milan to become Callaghan's stylist: in his past many hours spent with his mother Franca in the tailor's shop. Only 6 years passed and in 1978 Gianni together with his brother Santo and Claudio Luti founded Versace. Not long after, the third sister joins the trio: Donatella. The message that the brand wants to launch is one and is perfectly collected in the words of Gianni, when asked about the (unusual) choice of choosing the Medusa as a symbol:&nbsp;"When people look at Versace, they must feel terrified, petrified, just like when they look in the eyes of Medusa"&nbsp;Eccentric, extravagant, baroque, rock, sensual, unscrupulous, Gianni Versace wants his brand to attract attention, he wants to amaze, he wants to play in a Milan that is about to take flight: the world of the Medusa is a dive in the past of Magna Graecia with a modern perspective. In recent years, Made in Italy accquires another flavor, for Versace it is the ability to combine tailoring and stylistic fashion. Gianni's journey within the fashion industry is dotted with iconic moments: from the first collection launched on the 28th of March 1978 with a fashion show at the Palazzo della Permanente in Milan to the pin dress worn by a then unknown&nbsp;Elizabeth Hurley and the monochrome look of Lady Diana (a great friend of the designer) for a gala in 1996 and her last collection a week before her death in 1997.
Man, myth, legend, Gianni Versace manages to change the course of fashion forever in twenty years of activity, leaving behind him a fantastic world made of prints and dazzling colors that still amazes today.

1978, first fashion show for Gianni Versace Donna

1984 Advertising Campaign

1988 with Christy Turlington

1989. Christy Turlington walks the runway for Versace

1990 Helena Christensen

Spring 1991: the Pop collection. Here Naomi Campbell

Spring 1991: the Pop collection

Spring 1991: the Pop collection. Here Claudia Schiffer

1991: The iconic supermodels conclude George Michael's Fall on Freedom show

1991. Fall Winter Show

1991. Fall Winter Show. Carla Bruni

1991. Naomi Campbell

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1991. The spring collection that launched Versace's baroque style

Spring 1991

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1992: the bondage style. Ready to Wear collection

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1992. Gianni with Kirsten McMenamy, Eva Herzigova, Naomi Campbell, Carla Bruni

1992. Gianni with Carla Bruni, Karen Mulder, Linda Evangelista

1993. Linda Evangelista

1993

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1994. Hugh Grant and Elizabeth Hurley wearing the famous Pin Dress

1994 catwalk

1994 Gianni with Naomi Campbell

1994. Christy Turlington

1995.

1995. Gianni Versace and Kate Moss

1995. Claudi Schiffer

1996. Lady Diana in Versace

1996. Salma Hayek

1996. Kate Moss

1997. Last show, one week before his death

1997. Cindy Crawford

The story of Gianni Versace

L'Officiel Ibiza n.2 Cover by Rosalía

L'Officiel Ibiza n.2 Cover by Yves Uro

L'Officiel Ibiza n.2 Cover by Matea Brakus

L'Officiel Ibiza n.1 Cover by Maurizio Cattelan

L'Officiel Ibiza n.1 Cover by Madonna

The story of Gianni Versace

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