Through the shots of Tyler Mitchell, Ferragamo presents the pre-fall 2023 campaign conceived by creative director Maximilian Davis and inspired by the aesthetic imagery of the maison created by Salvatore Ferragamo.

&laquo;I wanted to explore the essential elements of the contemporary, from denim to eveningwear&raquo; said the creative director of <a href="https://www.lofficielibiza.com/fashion/ferragamo-capsule-collection-chinese-new-year-collection-2023" target="_blank" rel="noopener">Ferragamo</a>, Maximilian Davis, presenting the pre-fall 2023 campaign. &laquo;I started from the classics of the daily <a href="https://www.lofficielibiza.com/fashion/iconic-wardrobe-staples-that-never-age" target="_blank" rel="noopener">wardrobe</a> to overturn or subvert them with fabrics and materials that make them more modern and unexpected&raquo; . An idea that is also found in the campaign created by Tyler Mitchell. The images are a fresh and engaging reflection of the Ferragamo universe. &laquo; I grew up with Tyler,&raquo; Maximilian Davis tells us again, &laquo;we are part of the same community and we have always wanted to collaborate on a common project&raquo;. <a href="https://www.lofficielibiza.com/fashion/chanel-cruise-resort-2024-collection-looks-runway-photos-los-angeles" target="_blank" rel="noopener">Hollywood glamour </a>is revisited with a casual attitude: the minimal silhouette of a bustier dress is declined in gold laminated eel leather, while the Rainbow sandal by Ferragamo , designed for the first time in 1938 for Judy Garland , is now reinterpreted in a monochrome. New interpretations of the Ferragamo bag with cut-out details - now finished with leather interiors - and seasonal variations of the Wanda bag appear everywhere as timeless signs of <a href="https://www.lofficielibiza.com/fashion/women-in-balance-exhibition-ferragamo-museum-florence-wanda-miletti" target="_blank" rel="noopener">Ferragamo</a> 's new era.

Ferragamo's pre-fall campaign (Tyler Mitchell/Courtesy Ferragamo)

Ferragamo, the Pre-Fall 2023 campaign by Maximilian Davis

Ferragamo, the Pre-Fall 2023 campaign by Maximilian Davis

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