Stuffed animals, beauty products, gadgets and miniatures: handbags are experiencing a new revival thanks to "ultra teen" customisation.

Once upon a time, in the late 1990s, there were the Harajuku girls of Tokyo - a fabulous mix of girls and boys photographed on the streets overflowing with wonderful ephemera and published in a mythological street style magazine called Fruits created by a careful editor like Shoichi Aoki. In those pages so dense with colors and contrasts converged maximalist and sugary styles that we would soon learn to recognise and therefore also love: Kawaii, Gothic Lolita, Cyberpunk and Decora Style , up to the Fushigi-chan, mysterious boys such that no one could find a suitable definition for their style, were like pole stars. In that strange and hypnotic miscellany the abundance and stratification of trinkets, charms, pendants and superfluous accessories defined the personality and soul of those who showed them off. Today not much has changed, on the contrary. We are here in the West looking for new and refreshed ways of accessorising to distance ourselves from the rampant standardisation in which we find ourselves. A more than legitimate attempt to distinguish ourselves, characterise ourselves and therefore recognise ourselves. From trolleys covered in stickers, cords and tags today it is the bag that defines who we are thanks to the emulative - but very personal - abundance of the accumulation of key rings, pendants and stuffed animals capable of protecting us from anonymity.

How to choose charms to decorate your seasonal bag

The art of decorating your bag with pendants, charms and key rings

The art of decorating your bag with pendants, charms and key rings in high-low mode is learned by practicing it. You also go by feeling, by colour, by madness, certainly by nostalgia. Certainly lighting up your Birkin or Hug, the Teckel or the Lady with a very colourful pop works perfectly as a detonator to rejuvenate the mood and let it be understood that life, now more than ever, needs authentic flashes of lightness.

Balenciaga heart and padlock mixed keychain

Anagram Logo Keychain by Loewe by Suna Fujita

30 Avenue Montaigne Dior Bag Jewel Chain

From metals we move on to another noble material, leather, with which it is possible to measure oneself in meticulous and complex processes in the restitution of small masterpieces to hang on bags, keys, even around the neck. The animàlia department of luxury fashion brands offers surprises thanks to the iconic techniques with which they shape their signature bags: from the intrecciato of Bottega Veneta, to the bottalato of Thom Browne up to the kaleidoscopic assemblage of Hermès.

Bottega Veneta Intrecciato Leather Pink Elephant

Hector Thom Browne Red Leather Keychain.

Hermès pony in colored leather and fringes

Every bag has the pendant mascot it deserves

Labubu, a character created by Kasing Lung from Hong Kong, is now viral on social media

Not only Alphas and GenZs are crazy about mascot charms hanging from designer and non-designer bags, even Millennials, thanks to the instant virality of social media like TikTok, have entered the tunnel of addiction to charms with plush toys and ultra-cute characters to attach to their seasonal bags. A case in point is Labubu, created by artist Kasin Lung in 2015 and now produced by POP MART in the form of furry charms with a sharp and mischievous smile attached to bags, backpacks and fanny packs in every latitude on earth. In Italy, the only physical store is located in Milan and is in excellent health thanks to the kilometer-long queues that form every day. News of the news, during the next Design Week 2025 POP MART presents the new exclusive MEGA COLLECTION line that fuses art with pop culture by collaborating with global cultural institutions, museums, contemporary artists, artisans. (In Via Paolo Sarpi, 8 from 7th to 13th April from 10:00 to 19:30).

Disney Store Japan Yellow Charm Keychain Bunny

Sanrio mascot Kirimi from Sugoimart.

POPMART LABUBU THE MONSTERS Have a Seat pendant charms

Bag charms in the shape of bags? Why not!

Large, eye-catching bag charms can also be extra storage

Large and eye-catching bag charms can also be extra containers, small bags to attach in a descending sequence to your own. Totes, shoulder bags, buckets or <a href="https://www.lofficielibiza.com/fashion/womens-bags-spring-summer-2025-bowling-bag-trend-y-2-k" target="_blank" rel="noopener">bowling bags</a> ( in trend for spring summer 2025 ) the game from large to small and vice versa will be able to intrigue the eye of the beholder as well as allow you to have small everyday objects at hand.

The Nano Tote Red Leather Pendant Marc Jacobs

Baggu crescent charm bag in recycled nylon

Prada Mini Icon Bucket Bag Charm in Re-Nylon

Beauty products à porter with bag charms

Dedicated to quick touch-ups, instant care of hands and lips, the beauty charms to attach to bags are a brilliant idea, just like the smartphone case with built-in lipstick holder by <a href="https://www.lofficielibiza.com/beauty/why-is-everyone-excited-about-the-arrival-of-hailey-bieber-s-brand-rhode" target="_blank" rel="noopener">Rhode by Hailey Bieber</a> . Two fundamental components are enough: an attractive packaging that is recognizable by the brand's loyal fans and a resistant mechanism. Or at the first shake the risk of losing them is very high. Just a few grams of material are enough to generate addiction in anyone. Here the solid perfume in stick by Noyz, the hand cream T he Pinky Promise by Yepoda - as beautiful as a bottle of perfume and a delicious strawberry balsamic lip balm by Carmex.

Yepoda The Pinky Promise Hand Cream Pendant

Carmex Lip Balm Keychain Purse Urban Outfitters

Noyz The Solid Fragrance, 7 gram Unmute genderless solid perfume

We said it a few months ago : the food trend will contaminate all other decorative areas, from interiors to everyday objects. So even the charm pendants to spruce up and embellish seasonal bags are transformed into delicious trays overflowing with sweet and savory delicacies. To each his own menu.

Moschino leather coin purse croissant

Primark keychain mixed chocolate and horn leather and resin

Fendi charm honey holder in leather and fabric

Charms to play with in the bag

Video Game Tech Pendant Bag Charms

While waiting for a taxi, Uber or plane. The late friend, the direct reply that takes a while to arrive. A miniature video game charm and a piano to review your favorite tunes attached to your spring 2025 bag are more than a precious resource to pass the time. Virtual pet included.

Where are you going if you don't have charms and keychains hanging from your bag?

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