In a new campaign for the iconic Chanel bag, new muses Margaret Qualley, Whitney Peak and Lily-Rose Depp illustrate the simplicity of life with Chanel

<a href="https://www.revistalofficiel.com.br/cultura/chanel-de-mulheres-para-mulheres">Chanel</a> presents its new version of the long-awaited Chanel <a href="https://www.revistalofficiel.com.br/moda/ferragamo-traz-a-soft-bag-como-acessorio-iconico-da-spring-summer-25">bag</a>. The campaign features a team of actress <a href="https://www.revistalofficiel.com.br/moda/dior-vibe-o-poder-feminino-no-esporte">ambassadors</a> who reflect the "Zeitgeist" of a new era and to translate these elements into images, the duo Inez &amp; Vinoodh welcomed the muses' striking features in exuberant photos and videos.
First introduced at the Spring-Summer 2022 Ready-to-Wear show, Chanel&rsquo;s new bag launch combines the quality of supple leather with its renowned quilted stitching, in larger proportions to match the lively routine of these current style and lifestyle icons.

Lily-Rose Depp is a 22-year-old multi-talented actress. Raised between France and the United States, she has a firm footing in both worlds, alternating between films by French auteurs such as "Planetarium" by Rebecca Zlotowski and "A Faithful Man" by Louis Garrel and international productions such as "The King" by David Mich&ocirc;d and "Voyagers" by Neil Burger.
A Chanel ambassador since 2015, she was the face of the "N&deg;5 L'Eau" perfume in 2016 and was chosen to embody the new "Rouge Coco Bloom" lipstick in 2021. She has forged a strong bond with Chanel and is one of its emblematic faces, bringing together the values of freedom with the audacity of her generation.
Inez &amp; Vinoodh were inspired by the clich&eacute;s surrounding the figure of the femme fatale who speaks of herself in the third person. The duo brought the humour and intelligence of Lily-Rose Depp, who lends herself to short scenes like vignettes while incorporating discreet voiceover. Without narrative continuity, it is a flow of images, motifs and drawings in black and white or in colour. A duality that reflects their own dual culture.

Lily-Rose Depp

Lily-Rose Depp for Chanel

Born in 2003 in Kampala, Uganda, Whitney Peak spent much of her childhood in Canada. Appearing on TV series, the young actress was first seen in "The Chilling Adventures of Sabrina" and "Home Before Dark", but it was her role in the reboot of the legendary series about the golden youth of New York, Gossip Girl, that revealed her to a wider audience. A Chanel ambassador since 2021, she embodies the spirit of youth as a truly modern fashion icon in touch with her time.
Inez &amp; Vinoodh developed a story based on Whitney Peak&rsquo;s tastes, personality and life. By exploring her social media and talking to her, they were able to delve into her world and give their interpretation of what her typical day would be like. One key word stands out: friendship.
<span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">It&rsquo;s the most important thing to Whitney Peak. And that&rsquo;s the main idea of the film, the simple joys <span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">of being surrounded by those you love. The film features views of New York City, animated images, <span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">snapshots of life, a whirlwind of pop culture references <span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">and cinematic codes to better understand the essence <span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">of the Chanel 22 bag.

Whitney Peak

Whitney Peak for Chanel

Margaret Qualley was born in 1994 in Montana, where she grew up far from the glitz and glamour of Hollywood, in a place where her passions could flourish. Whether it's acting or ballet, everything she does is done with talent and high standards. At 27, she already has a remarkable career. Her roles in "Palo Alto", "The Nice Guys" and Quentin Tarantino's "Once Upon a Time in Hollywood" have imbued her with a special aura in the galaxy of young actresses.
She is also no stranger to the world of TV series, having made her mark on &ldquo;The Leftovers&rdquo; and, more recently, the highly acclaimed &ldquo;Maid.&rdquo; A Chanel ambassador since 2020, she brings her steely blue eyes, humour and temperament to film sets and embodies the House&rsquo;s collections with complicity and refinement.
To create this micro-drama that shines a spotlight on Margaret Qualley's personality, Inez &amp; Vinoodh chose to focus on her childhood in Montana and highlight her strong connection with nature.
They show the contrast between nature and culture, between her life as a young actress and her need for calm and serenity, between the city and the desert, skyscrapers and cacti, subway stations and horseback riding. Punctuated by a soft and humorous voice, the day passes and the effervescence subsides. The inner turbulence is tamed. Nature takes over, majestic and relentless.

Chanel 22: The It-Bag Redefining Modern Muses

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