Designer Olivier Rousteing looks into the archive of the Maison created by Pierre Balmain to update it and recontextualize it for tomorrow. No nostalgia, just high fashion clothes with a return to the more essential style of the origins

"By celebrating our origins, we can clearly see where we're headed." This opens the press release of the <a href="https://www.youtube.com/watch?v=x3nfMGTmZpA" target="_blank" rel="noopener">Balmain Fall Winter 2023 2024</a> fashion show.
"The style that is resurrected must be adapted to the present" said Pierre Balmain "our goal is timelessness, not time travel". This is one of the maxims of the founder of the brand who during the first four decades of its history, has repeatedly underlined the need for fashion to constantly evolve, observing that, unless a designer wants to create period costumes more suitable for the theatre, it is imperative that collections reflect the modern needs and distinctive tastes of each new generation. So while this runway celebrates the legendary New French Style, that doesn't mean leaving aside the audacity of its current Creative Director Olivier Rousteing . "If a seam isn't entirely correct, it's a matter of life and death" said the director of Balmain (from 1947 to 1976) Ginette Spanier to underline how all the designer's staff were invested in the creation of a collection " only in Paris all the workers of haute couture, from seamstresses to mannequins, venerate and treat a dress like a child.... in Paris, when the day is done, the artisans are willing to stay and sacrifice their comfort to produce something of great beauty.'' This couture tradition of unparalleled dedication to artisanal savoir-faire is what made Pierre Balmain's pivotal post-war collections possible and, today, it is what allows Olivier to explore and expand the obsession that shares with the founder for the tailoring and the precise and impeccable.Sparkling dresses with beads and rhinestones, shoulderless tuxedos, lurex furs, plunging necklines and severe skirts, ankle-length flares. 80s black not contrasting white lapels, draped miniskirts and maxi bows for the jabot shirts. Red appears (also for accessories), which is the new season's black, the inevitable leather also in a patent version and soft velvet for oversized jackets and a theatrical maxi cape. &ldquo;I doubt anyone understands the attention-grabbing power of fashion festival fireworks and social media teasing better than I do. fashion and, instead, direct the spotlight on the enduring power and sustainability of timeless designs created by the best craftsmen in Paris. In this way, this catwalk makes it clear that we create collections for today, always preparing for tomorrow," concludes Rousteing in the notes.

Balmain FallWinter 2023

Balmain Fall Winter 2023 Fashion Show

Balmain from its origins to the future for Fall 2023

Balmain from its origins to the future for Fall 2023

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