<p><span>An era closes for Alberta Ferretti, who leaves the creative direction of the eponymous brand founded in the 70s.</span> <span>The new creative guide will be announced shortly.</span></p>

<p style="text-align: justify;"><span>"It's been 43 years since my first <strong>fashion show</strong> ," said <a href="https://www.lofficielibiza.com/fashion/alberta-ferretti-autumn-winter-2024-2025-milan-fashion-week-photo-looks" target="_blank" rel="noopener"><strong>Alberta Ferretti</strong></a> , "the enthusiasm and passion I have for my work and for fashion are unchanged, but I believe that at this point in my career it is the right and conscious choice to open the way to a new creative chapter for the brand I founded and that will continue to bear my name. I am happy and proud to leave to whoever succeeds me a legacy made of elegance, femininity and concreteness. I believe that the Alberta Ferretti brand will continue to be a point of reference for all those women who love everything that is sophisticated, refined and of great quality."</span></p>

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<p style="text-align: justify;">At the age of 18, after the closure of the family tailoring shop in 1965, where she had grown up cultivating her love for fabrics, <strong>Alberta Ferretti</strong> decided to open her first store, Jolly Shop, in Cattolica, Romagna, where she offered clothes by international brands along with her own creations. <span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; text-align: justify; letter-spacing: 0px;">In 1974 she designed her first collection and in 1980 she founded, with her brother Massimo,</span> <strong style="text-align: justify; letter-spacing: 0px;">Aeffe</strong> <span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; text-align: justify; letter-spacing: 0px;">, a company that over the decades became a leader in the luxury fashion sector. In 1981 she opened the showroom in Milan and in 1983 her collections were shown for the first time on the Milanese catwalks.</span></p>
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<p style="text-align: justify;">The collaboration with <strong>Franco Moschino</strong> starting in 1983 marks a turning point, followed in 1984 by the birth of the Philosophy line. The following years see the signing of agreements with famous stylists such as Rifat Ozbek and <strong>Jean Paul Gaultier</strong> . In the 90s, Aeffe arrives in the United States and in 1999 acquires 70% of Moonshadow, owner of the <strong>Moschino</strong> brand, laying the foundations for the global success of Aeffe Fashion Group. In 2007, with revenues of 270 million euros, <strong>Alberta Ferretti</strong> decides to list Aeffe on the Milan Stock Exchange.</p>

Alberta Ferretti leaves the creative direction of her brand after 40 years

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