<div class="hero__text"><p><span>Advertising genius or <em>marketing</em> disaster? Either way, these fashion campaigns are truly eye-catching.</span></p></div>

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<p style="text-align: justify;"><span>Designers and creative directors love to push boundaries in the name of fashion. From Brooke Shields</span> <a href="https://www.lofficielibiza.com/fashion/calvin-klein-underwear-campaigns-history" target="_blank" rel="noopener"><span>' Calvin Klein</span></a> ad <span>&nbsp;</span> <span>From the likes of Tom Ford to sensual ads, some of the most memorable fashion campaigns have become etched into the collective consciousness for their daring nature. In this article, <em>L'OFFICIEL</em> takes a look back at the industry's most provocative ads.</span> <a href="https://www.lofficielusa.com/pop-culture/young-brooke-shields-80s-photos-calvin-klein" target="_blank" rel="noopener"><span></span></a><span></span> <a href="https://www.lofficielusa.com/fashion-week/tom-ford-fall-2020-runway-show-los-angeles-hollywood"><span></span></a><span></span><em><span></span></em><span></span></p>
<h3 style="text-align: center;"><span>CALVIN KLEIN</span></h3>
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<div class=""><div class="space--both-5"><div class="text-wrap"><div class="formatted-content"><p style="text-align: justify;"> <span>In 1980, Calvin Klein cast a 15-year-old Shields in a series of sexy print and television advertisements. Shields modeled Klein&#39;s new line of super-skinny jeans and became the first to utter the now-famous line, &quot;You know what&#39;s coming between me and my Calvins? Nothing.&quot;</span> <a href="https://www.youtube.com/watch?v=cD3zMCWwQeo&amp;ab_channel=StuPollard"><span>The commercial</span></a> <span>sparked controversy due to Shields&#39; young age and was</span> <a href="https://www.mylifetime.com/she-did-that/november-19-1980-cbs-banned-a-calvin-klein-jeans-ad-featuring-brooke-shields"><span>banned from airing on CBS and ABC</span></a> <span>, but it was neither the first nor the last time Klein would face backlash. Throughout the 1980s and 1990s, the designer&#39;s campaigns, often featuring young models, popularized the use of unabashed sex appeal in the fashion industry.</span></p><h3 style="text-align: center;"> <span>YVES SAINT LAURENT</span></h3></div></div></div></div>

<div class=""><div class="space--both-5"><div class="text-wrap"><div class="formatted-content"><p style="text-align: justify;"> <span>Saint Laurent made headlines with this suggestive ad featuring model Sophie Dahl reclining in a nearly nude pose. After receiving nearly a thousand complaints, this ad for the YSL Opium perfume found a place on the ASA&#39;s list of the most complained about ads.</span></p><h3 style="text-align: center;"> <span>GUCCI</span></h3></div></div></div></div>

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<p style="text-align: justify;"><span>During his time at the helm of</span> <span>Gucci</span> <span>,</span> <span>Tom Ford</span> <span>transformed the brand into a symbol of sensual luxury, where a model walking the runway in a</span> <span>G-string</span> <span>was the norm. The designer applied that same ethos to menswear, and for the <a href="https://www.vogue.com/fashion-shows/fall-2001-ready-to-wear/gucci">autumn/winter 2001 campaign he enlisted the help of photographer</a></span> <span>Terry Richardson</span> <span>, a frequent collaborator at the time. The result was a suggestive image of a statuesque model clutching the edge of her <a href="https://www.vogue.com/article/fashion-shopping-logo-belt-kendall-jenner-gigi-hadid">logo belt</a> .</span><a href="https://www.vogue.com/fashion-shows/fall-2001-ready-to-wear/gucci"><span></span></a><span></span> <a href="https://www.vogue.com/article/fashion-shopping-logo-belt-kendall-jenner-gigi-hadid"><span></span></a><span></span></p>
<h3 style="text-align: center;"><span>SISLEY</span></h3>
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<div class=""><div class="space--both-5"><div class="text-wrap"><div class="formatted-content"><p style="text-align: justify;"> <span>Richardson and Sisley made headlines with this suggestive ad featuring a model drinking milk from a cow&#39;s udder. The 2001 campaign included other photos of models on a farm, but this one of model Josie Maran stood out in particular.</span></p><h3 style="text-align: center;"> <span>YVES SAINT LAURENT</span></h3></div></div></div></div>

<div class=""><div class="space--both-5"><div class="text-wrap"><div class="formatted-content"><p style="text-align: justify;"> <a href="https://www.glaad.org/advertising/library/m7-samuel-de-cubber-nude"><span>Yves Saint Laurent&#39;s 2002 ad was the</span></a> <span>brand&#39;s first to feature male nudity. In it, Samuel de Cubber poses in a manner reminiscent of a nude photo of Saint Laurent himself in 1971. The ad ran under the creative direction of Tom Ford. &quot;Perfume is worn on the skin,&quot; Ford said in a press release at the time. &quot;So why hide the body?&quot;</span><span></span></p><h3 style="text-align: center;"> <span>GUCCI</span></h3></div></div></div></div>

<div class=""><div class="space--both-5"><div class="text-wrap"><div class="formatted-content"><p style="text-align: justify;"> <span>Another Gucci offering from Tom Ford, the</span> <a href="https://www.vogue.com/fashion-shows/spring-2003-ready-to-wear/gucci"><span>spring/summer 2003 campaign</span></a> <span>centered on an image of</span> <span>model Carmen Kass’s exposed</span> <a href="https://www.dazeddigital.com/beauty/body/article/48650/1/pubic-body-hair-pubes-removal-natural-bush-simran-randhawa-beccy-hill-sex"><span>pubic hair</span></a> , shaved into a sleek Gucci “G” logo. The campaign, photographed by Mario Testino and styled by Carine Roitfeld, was <a href="https://www.crfashionbook.com/fashion/a22865378/tom-ford-shaved-pubic-hair-gucci-logo-2003-campaign/"><span>quickly met with backlash</span></a> <span>. Standards groups called it “extremely damaging,” and the ad was banned in the U.K. Of course, the ad is now praised for its irreverence.</span></p><h3 style="text-align: center;"> <span>SISLEY</span><span></span></h3></div></div></div></div>

<div class=""><div class="space--both-5"><div class="text-wrap"><div class="formatted-content"><p style="text-align: justify;"> <span>Another image photographed by</span><a href="https://www.complex.com/style/2014/08/a-brief-history-of-terry-richardsons-worst-moments/"><span>Richardson</span></a> <span>. Sisley received criticism for this sexually provocative ad in 2003. A model stares at a charging bull, implying not only sex but also animalistic connotations. Although the campaign speaks to female desire, the comparison of male sexual energy to a fighting bull angered many.</span></p><h3 style="text-align: center;"> <span>TOM FORD</span></h3></div></div></div></div>

<div class=""><div class="space--both-5"><div class="text-wrap"><div class="formatted-content"><p style="text-align: justify;"> <span>In 2007, Ford and Richardson teamed up again for a risqué fragrance ad. The campaign features a glowing woman touching the nozzle of a perfume bottle, strategically placed above her crotch.</span></p><h3 style="text-align: center;"> <span>DIESEL</span></h3></div></div></div></div>

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<p style="text-align: justify;"><span>Diesel&rsquo;s Spring/Summer 2010 collection may remain</span> <a href="https://www.highsnobiety.com/p/diesel-springsummer-2010-sex-sells-unfortunately-we-sell-jeans-campaign/"><span>infamous</span></a> <span>thanks to its branding. The slogan &ldquo;Sex sells&hellip; but unfortunately we sell <em>jeans</em> &rdquo; accented images of nearly</span> <span>topless party models.</span><span></span></p>
<h3 style="text-align: center;">BULGARI</h3>
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<p style="text-align: justify;">Julianne Moore's 2011 <a href="https://www.huffpost.com/entry/julianne-moore-nude-bulgari-ad-banned_n_699368"><span>Bulgari campaign</span></a> <span>was deemed so scandalous that she was banned from appearing on a billboard in</span> <span>Venice</span> <span>. Despite the actress being shown covered with a handbag and two lion cubs, Venetian mayor Giorgio Orsoni said the image was too inappropriate to hang in St. Mark's Square. "We cannot accept these Hollywood-style images,"</span> <a href="https://www.cbsnews.com/news/julianne-moores-sexy-bulgari-ad-banned-in-venice/"><span>said</span></a> <span>Venice Foundation president Mario Folin. "We need to create advertising that suits Venice, not Times Square." A different image featuring Moore in a clothed state was placed on the billboard instead.</span></p>
<h3 style="text-align: center;"><span>SISLEY</span></h3>
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<div class=""><div class="space--both-5"><div class="text-wrap"><div class="formatted-content"><p style="text-align: justify;"> <span>Sisley&#39;s 2007 <em>&quot;fashion junkie&quot;</em> campaign quickly caught the attention of industry experts and consumers. The image of two models enjoying a recreational &quot;fashion&quot; sparked controversy, with critics arguing that the ad glorified drug use. The Parisian brand&#39;s ad was banned shortly after its market debut.</span></p><h3 style="text-align: center;"> <span>ECKHAUS LATTA</span></h3></div></div></div></div>

<div class=""><div class="space--both-5"><div class="text-wrap"><div class="formatted-content"><p style="text-align: justify;"> <span>Eckhaus Latta’s Spring/Summer 2017 campaign showed</span> <a href="https://www.harpersbazaar.com/fashion/designers/news/a21680/eckhaus-latta-spring-2017-sex-campaign/"><span>real couples</span></a> <span>in full physical intimacy. But with soft lighting and strategic pixelation, the campaign shot by Heji Shin looks more sensual than pornographic. The successful gender-fluid brand’s ads highlight how clothing (or lack thereof) highlights life’s most personal and raw moments.</span></p><h3 style="text-align: center;"> <span>JARED ELLNER</span><span></span></h3></div></div></div></div>

<section><div class=""><div class="space--both-5"><div class="text-wrap"><div class="formatted-content"><p style="text-align: justify;"> <span>Emma Chamberlain was all about showing off in a new campaign for Jared Ellner&#39;s debut collection. In the images from the eponymous brand, the YouTuber is wearing nothing but heels as she poses with Jared Ellner&#39;s new bags. Each bag is hand-woven from ribbons ranging from a bright, ballerina-like shade of pink to black denim.</span> </p></div></div></div></div><div class="adv--topdesktop space--bottom-2"><div class="_iub_cs_activate-inline adunitContainer"></div></div></section>

12 provocative fashion campaigns that challenged the limits

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