Best Typography & Design 2022: Niccolò Lapo Latini triumphs in New York!
The project that portrays a riot generation in step with the times is awarded by the Type Directors Club of New York.
The Type Directors Club of New York has decreed the Project Manager Niccolò Lapo Latini and his team winners of the Best Typography & Design 2022 award, an "award" of absolute value in the Communication Design panorama. The project, developed in partnership with Reebok , tells of a rebellious, noisy and constantly evolving youth. The manifesto of an alienated and lost generation but at the same time so strong as to create dismay in the heart and mind of the viewer. After this milestone was reached, Niccolò Lapo Latini officially became the youngest project director to triumph in this category, from which none other than the New York Times came out the winner twelve months earlier.
Definitely a major success, but certainly not the first achieved by the professional originally from Macerata (currently operating in Milan), among other things at such an early age, thinking of his "palmares" full of prestigious international publications and collaborations. In fact, it is good to remember the mention of Purple France in December 2020, when on the occasion of the "Buio II" project, first published in England, Germany and Italy, it celebrated Latini and his skills as a team leader.
Emanuele Ferrari himself, a world-renowned Italian photographer after having worked side by side on more than one occasion, warned in unsuspecting times that the boy had stuff and that he would certainly deserve the scrupulous attention of professionals in the sector in the years to come , later confirming it recently in his interview with Vanity Teen New York: «In private and professional life, sometimes you have exceptional encounters. My one with Niccolò is certainly to be counted among these. His mind is intuitive and brilliant, his projects deep and rich in reading levels. His vision of the project and his solidity of thought make it unique». So a team victory in New York, the success of a collective, which as Niccolò Lapo Latini himself recalls in his most recent post-awarding interviews, always prevails over any individuality.
