What is the “very demure, very mindful” trend?

The phrase "very demure, very mindful" has gone viral on social media after being used in a TikTok video. Even our favourite celebrities are getting in on the act. L'OFFICIEL explains.

10 "Very Demure" Looks: TikTok's New Trend

Change of season, change of trend. With the "brat" archived, it's time for "demure". But what is its meaning?

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TikTok's new wellness trend: "Save The Day"

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The blush trend of the summer on TikTok is called "Pomegranate Makeup"

If you want a bright summer makeup full of blush, discover the latest makeup trend inspired by pomegranate that is all the rage on TikTok: the "Pomegranate Makeup".

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