The South African star embodies the spirit of Pandora through a selection of personal jewellery.

<a href="https://www.lofficiel.com/joaillerie/pandora-celebre-l-esprit-de-famille-avec-sa-nouvelle-collection-pour-disney" target="_blank" rel="noopener">Pandora</a>, the world's largest jewellery brand, unveils its new muse: <a href="https://www.lofficiel.com/industry-trends/tyla-fka-twigs-et-caroline-polachek-stars-de-la-collection-printemps-ete-2025-h-m" target="_blank" rel="noopener">Tyla</a>,, a rising star on the international music scene and a <a href="https://www.lofficiel.com/pop-culture/les-meilleurs-looks-du-tapis-rouge-des-grammys-2025" target="_blank" rel="noopener">Grammy</a> winner. This union between two contemporary icons, one through jewellery and the other through music, gives rise to a meaningful collaboration. Brought to the attention of the general public by her catchy rhythms and resolutely avant-garde aesthetic, the South African singer embodies a new form of storytelling: intimate, free and viscerally personal. It is this same essence that we find in the Pandora Styled by Tyla campaign, an ode to self-expression where each piece of jewellery becomes a fragment of history, a shard of memory worn on the wrist. &ldquo;Collaborating with Pandora is such an exciting adventure,&rdquo; says Tyla . &ldquo;I&rsquo;ve always found their jewelry super fun to style because you can create unique and personal pieces.&rdquo; A playground that echoes her childhood: &ldquo;It reminds me a lot of home: my mom made jewelry, and the birthstone charms remind me of the beads we always had lying around when I was little. When she wanted peace, she would give us a big jar of beads and my sisters and I would make friendship bracelets all day long. Now, my fans can have the same friendship bracelets I have.&rdquo;

This partnership doesn't just highlight elegance. It celebrates a plural, evolving and vibrant identity. Tyla's jewellery selection is as much a tribute as it is a statement: between the Cherry Blossom Charm, a nod to her meteoric rise and the dreamlike world of her Water music video, and the Shark Tooth Charm, a symbol of her heritage and inner strength, each piece becomes a part of her story. Tyla breathes a breath of fresh air and freedom into Pandora. She doesn't just wear the jewellery-she inhabits it, tells its story, and transforms it into personal manifestos. Through her, Pandora reaffirms its vision: jewellery is not just an ornament. It is a language, a memory, a declaration of love for oneself. With this precious alliance, Pandora and Tyla celebrate the infinite power of details -those that shine, that tell, that connect. A luminous invitation to style your life like you would compose a song: with heart, boldness and sincerity.

<a href="https://fr.pandora.net/" target="_blank" rel="noopener">pandora.net</a>

Tyla Shines as Pandora’s New Muse with a Signature Collection Inspired by Her Essence

Tags

Related Articles

Music

Flashback: Hit songs of summer 2024

Soul

Which summer 2024 song is associated with each zodiac sign?

Portraits

Ashley Park: "What I wear tells the story of the woman I am becoming"

Recommended posts for you

Ibiza

Ibiza Mirage Boy: Yaz

Food

7 Wellness Foods to Help You Glow from Within This Summer

Culture