<p data-start="283" data-end="418">Gucci's new era began not with a fashion show, but with a screening. And not on a catwalk, but in a financial centre.</p>

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<p data-start="114" data-end="925" style="text-align: left;"><strong data-start="114" data-end="140">Demna makes his Gucci debut</strong> not with a traditional runway show, but with a fashion film. After previewing <strong data-start="280" data-end="294">The Family</strong> on the fashion house's social media channels, a manifesto collection that declares his aesthetic vision for <strong data-start="358" data-end="367">Gucci</strong>, the designer chose September 23, in the heart of Milan, to present the world premiere <strong data-start="510" data-end="523" data-is-only-node="">of The Tiger</strong>, a short film directed by Spike Jonze and Halina Reijn. The event transformed into a triumph of glamour thanks to a <strong data-start="634" data-end="648">red carpet</strong> packed with international stars-from Demi Moore to Edward Norton, from Elliot Page to Gwyneth Paltrow-who transformed Milan into a Hollywood-style film set, merging <strong data-start="855" data-end="863">fashion</strong> and <strong data-start="866" data-end="887">visual storytelling</strong> in a single gesture.</p>
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<article class="text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-68d0ef82-2f68-832f-b90f-ebb188aa37b9-2" data-testid="conversation-turn-4" data-scroll-anchor="true" data-turn="assistant" tabindex="-1"><div class="text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)"><div class="[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn" tabindex="-1"><div class="flex max-w-full flex-col grow"><div data-message-author-role="assistant" data-message-id="8ee30ec6-82ee-4fd7-904f-63c4b17fb906" dir="auto" class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5" data-message-model-slug="gpt-5-instant"><div class="flex w-full flex-col gap-1 empty:hidden first:pt-[3px]"><div class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"><h3 data-start="114" data-end="925" style="text-align: justify;"> <b>All the stars on the red carpet of &quot;Gucci: The Tiger&quot;</b></h3></div></div></div></div></div></div></article>

Gucci: Star Red Carpet for the Film Premiere

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