Capillary schedule, hyaluronic acid, massages and more: find out what are the protocols and current actives when it comes to hair health and beauty

Brazilian women are passionate about <a href="https://www.lofficielibiza.com/beauty/best-celebrity-hair-transformations-of-2023-shawn-mendes-brad-pitt-kardashian">hair</a> , and the proof of this appears in numbers. According to a survey conducted by Kantar Worldpanel, products and services for wires annually move more than 8 billion reais in the country. Trips to the salon have even decreased with the restrictions imposed by the pandemic, but purchases in e-commerce and perfumeries, to colour and treat hair at home, have exploded in the last two years.
Among the highlighted trends we have the movement to assume the hair in its natural form, in texture and colour, treatments for the scalp and, finally, a record holder of searches on the Internet: the capillary schedule, focused on improving length and ends.
&ldquo;The best way to invest in the schedule is to first go through an evaluation with a therapist or trichologist. But it is possible to get some idea of ​​what happens to your hair at home, by the simple glass of water test. Place a thread in the container and wait a few minutes. If he floats, move on to the hydration-focused schedule. If he falls in the middle, invest more in nutrition. If it sinks in, it's time to rebuild,&rdquo; says Lucy Cossenzo, hair therapist at ROM Concept. The hydrating calendar involves seven washes with products to replenish the hair's water, three washes focusing on nourishing products and just one wash with reconstructive products. In the nutrition program, hydration occurs four times: one wash is with reconstruction cosmetics and the rest uses nourishing products. For the focus on reconstruction, there are six <a href="https://www.lofficielibiza.com/beauty/liquid-hair-hair-with-effect-gloss-and-trend" target="_blank" rel="noopener">hydration</a> washes for four on nutrition and two on reconstruction, one in the first week of treatment and the other in the fourth.

Hair care (Photo: Disclosure)

The recovery of lengths and ends is even more essential after a long season of excessively hot baths, which permeated winter and early spring. &ldquo;High temperature water harms the hair and scalp, causing flaking, dryness and weakening of the hair fibre. The first step to reverse the condition is to use warm or cold water. This change alone will make a huge difference&rdquo;, completes Lucy.

With the pandemic, hair loss for those infected by the new coronavirus has skyrocketed. The scientific literature still does not accurately describe the reasons, but doctors think that the feverish state that the disease promotes may be behind the problem. To reverse the condition, the treatment menu is vast. “It is possible to invest in hair laser or LED to promote healthy growth. There is also mesotherapy and microneedling, injecting drugs and actives in the region to improve alopecia”, says Lais Serezini, trichologist at Mais Cabello clinic. For those who suffer from intense sweating on the head, there is the application of botulinum toxin. For those who experience sensitivity or peeling, very common in Brazil, it is possible to opt for ozone steam, blend of essential oils or clay therapy, combined or isolated.

Hair launches converge with the trend for more natural, vegan and sustainable treatments.

Grey
For those who want to give more softness of colour and texture to the <a href="https://www.lofficielibiza.com/beauty/gray-hair-care-for-the-glow-of-dreams" target="_blank" rel="noopener">white threads</a> and in a cruelty-free way, there are products like the White and Grey Shampoo with matting effect, by Lola Cosmetics (vegan and free of gluten, sulfates, parabens and mineral oils), as well as the Eco Silver line, by Surya Brasil. In it, shampoo conditioner, mask and henna powder contains formula with more than 90% of natural ingredients. The objective is to return the softness lost with this type of lock. &ldquo;Chlorine, wind, heat and sun rays can damage white hair, leaving it yellowish or with a more opaque, rough and brittle appearance&rdquo;, says Sandra Perondi, trichologist.

From the sea
Seaweed capillary massage is another clean-beauty launch that is starting to emerge in S&atilde;o Paulo. &ldquo;The protocol has the function of relieving irritations, such as dandruff and flaking. It also assists in the detoxification and deep cleaning of the scalp, removing residues from cosmetics used on a daily basis and from chemical procedures, restoring the hair fibre and increasing health from root to tip&rdquo;, explains cosmetologist Roseli Siqueira, creator of the technique and darling of celebrities like Carolina Ferraz and Isabella Fiorentino.

Bets
Completing the selection of launches to leave the hair and scalp prepared for a season of sun, sea and pool, protocols to remove heavy metals from the strands appear as a good option to benefit colouring results, and with less damage, or the use of <a href="https://www.lofficielibiza.com/beauty/caffeine-hair-growth-shampoo-to-shop-benefits" target="_blank" rel="noopener">shampoo</a> with hyaluronic acid. The darling of face creams is also a great substance to promote hydration and delay the aging of locks.

1. Customizable Moisturizing Mask, JUSTFORYOU, R$64. 2. Metal Detox Shampoo, L&#39;ORÉAL PROFESSIONNEL, R$ 193 (300 ml). 3. Purifying Detox Solid Shampoo, DERMATUS, BRL 39. 4. Ecosilver Shading Hair Mask, SURYA BRASIL, BRL 56. 5. Volu shampoo bar, ESSENTIAL HAIRCARE DAVINES, R$ 195. 6. Thermal Protector Blindagem Antifrizz, TRESEMME, BRL 19.90 (120 ml). 7. White &amp; Gray Shampoo, LOLA COSMETICS, BRL 35

Hair: The biggest trends in beauty treatments

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