The Messy Girl Era: Is the Clean Girl Aesthetic Over?

Between comedies, social satire and major omissions, the nominations for the 2026 Golden Globes paint a picture of Hollywood that is both flamboyant and fragile.

Representing effortless, unadulterated beauty, the messy girl trend is coming to shake up the long-standing dominance of the clean girl aesthetic.

There’s something about those metallic gift bows from childhood Christmas - the ones that came in crinkled bags, emerald, ruby and rose gold - that feels like pure magic. This season, forget the perfectly curated aesthetic. The beauty story is in that dewy, luminous skin that catches the light like wrapping paper under the tree.

Soft, dense, lustrous, sumptuous, and elegant. Velvet is a fabric that expresses a desire for comfort and sophistication and for winter 2025, it features in one-of-a-kind blazers, elegant suits, feminine dresses and soft trousers.

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In the fashion sphere, the name of Pieter Mulier is circulating insistently as the key to a new cycle for Versace.

Where exactly does the fine line between "enough" and "too much" lie?